Tag Archives: boutique

Free to Fly






I woke up this morning and thought, “Hey!!! Whatever happened to my blog?” Then I realized it was here the whole time, I was the one who had flown away. I guess my wings had been broken for a while, but they’ve somehow found their way back to the blogging nest and are ready to soar! (Plus, my writing muscles could use some exercise.) I hope you all still love fashion, music and the arts. And birds!

This season it’s all about avian images perched on everything from jewelry to handbags to clothing. There’s just something about a sweet little bird print (or a gigantic brass statement brooch) that attracts attention. Maybe it’s because of their innocuous nature, or their ability to change views by taking off whenever they want? Once again, designers are drawing inspiration from our fancy-feathered friends this season.

The fist pic is Gucci. Need I say more?

The second pic is designer Franck Sorbier. I love this ethereal  gown complete with hand-beaded bodice details. It’s perfect for a Red Carpet appearance.

The third pic is Valentino. I just want to wear this dress around town. I seriously would too! I’d pair it with my Converse tennis shoes and a denim vest. LOL!

And the last three pics are a few of the things we have featured now at Roadkill Ranch & Boutique. This is a perfect example of how runway looks are translated into everyday life. A great blouse, a cool handbag or an exciting accessory  is all you need to represent the trend.

I hope everyone has a great day! And remember, the only person holding you back is you! So, fly high and dream big!

Photo Credit: Getty Images and Roadkill Ranch

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My Type


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Here’s my “Freaky Friday Fashion” pic for the week, a typewriter dress by London designer Mary Katrantzou.

I’ve been searching for something to wear to my next blogger convention that will stand out, and this is perfect! I’m sure I’ll get plenty of press attention and social media comments in this frock. It’s just my type.


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Take as Needed

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Betsey Johnson is so fun and creative!  I had the privilege of meeting her last year at the MAGIC Trade Show and her energy stuck with me for months. (I know I’ve posted this pic before, but you would too!)

As she prepares for the upcoming New York Fashion Week, Dr. Johnson decided to make invitations out of pill bottles. (No letter press or gold-foiled cards for this lady.) She took medicine bottles and filled them with mini-breath mints then added the information about the event on the outside label. Brilliant!

Betsey describes her collection as a “prescription for dressing.” So, it only made sense to create a doctor-ish-inspired invite.  “I have to take credit for the idea,” she said. “I think getting a bottle of pills is just funny.”

Betsey has always been known for her dramatic and over-the-top runway shows. She says that this show will express a different side of her. (Really? What side is that? People don’t change!)

“It’s more of a real fashion show than ever,” the designer explained. “And I was really scared of it being too serious, too simple, too much a fashion show and not fun.”

Dear Betsey,

I don’t think anything you do could ever be simple or boring. Please step out onto your New York balcony, take a deep breath and remind yourself who you are! You’re a world-wide cultural icon and fashion leader. Fun is your middle name and creativity runs through your  veins. I love your prescription bottles, they’re great! I think everyone should have some Betsey pills, then maybe this world would be a better place. Have an awesome, cart-wheel-filled show!


Julie Rasmussen

PS Take two and call me in the morning!

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Art Skool

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During our buy trip to Vegas last week, we met so many incredibly, talented people. As we were scouting the Pool Trade Show, we stumbled across this group of artists from Art Skool Clothing, and were immediately drawn to their charismatic energy and love of art. After bonding over designs, we found out they too are from Orange County, grew up in Anaheim and currently live in Yorba Linda and LA. Such a small world.

The artists take their own original pantings and transfer the images onto fashion T-shirts and totes. The T-shirts are not your basic Tees; they are cropped, slouched, off-the-shoulder and boast beautiful creations. They offer limited runs and the work speaks for itself. It’s such a fresh take on fashion.

And, since we participate in The Fullerton Art Walk every month, we’re trying to “woo” them to make a special guest appearance at Roadkill Ranch & Boutique for one of our shows. After all, they are locals. Wink!

Check out their website for awesome wearable art at http://www.artskoolclothing.com and stay tuned with Roadkill Ranch & Boutique for upcoming info about fashion and the arts.

Pictured left to right is Eric La Barr, Jay Costelo, and Natalie Marie Ames. We love this energetic, passionately, creative team and wish them tons of success.


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Party Animals



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Happy Monday! For those of you who were worried about me because I didn’t blog last week (yes, I have this wonderful fantasy life where people actually care), I’m OK!

Heidi (the store manger of Roadkill Ranch & Boutique) and I flew into Las Vegas last Sunday night for the Magic Trade Show. We walked miles and scouted amazing, new finds for the store. Every second was a blast. We made some new friends, bonded with old faves, and even had time to fit in a little karaoke. (Yep, I played Vegas with my BF April.)

We got back to town late Wednesday night. Thursday I went to LA twice, boy was that a fun day! NOT!!! Then back to LA again on Friday for more vendor meetings. I worked at the store all day Saturday and then ended the week yesterday with my son’s 8th birthday party.

We had a family get together with masks, wigs, glasses and stick-on mustaches. The kids had a blast and so did some of the adults. (Love it when my bad-ass-gangsta boys play dress up with me.) We served super-bubbles and star-shaped sunglasses on platters and had lots of balloons for everyone. So you see, I really do have a good excuse for not blogging last week (because I know you all care), plus the internet service in Vegas SUCKS!

Anyway, I’m back on track and will share some super-awesome fashion stories with you soon.

Hope everyone has a great week!

Love Always,


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Happily Ever Afters

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Disney and Harrods of London will be auctioning off 10 princess-inspired, couture gowns for charity. The gowns are fashioned after Disney’s princess stars like Snow White, Cinderella,  Jasmine and more. Each gown is handcrafted by some of fashion’s most respected designers.

The first pic is a gown in honor of Snow White by Oscar de la Renta.

The second pic is a gown in honor of Princess Jasmine by Escada.

The third pic is a gown in honor of Mulan by Missoni.

The last pic is more of the collection that is due to meet the gavel at Christie’s Auction House in November. All of the proceeds will go to benefit the Great Ormond Street Hospital Children’s Charity.

So, if you’ve always wanted to play “dress up” and pretend to be a “pretty princess”, it looks like your dreams are about to come true. Now you can purchase a bespoke gown of your very own and help sick children at the same time.  A total princess thing to do.

I just hope a wicked witch doesn’t show up and try to poison everyone. Beware of the beady-eyed phony with an apple who pretends to be your best friend. Maybe Christie’s should just hang a sign on the door that reads: No Witches Allowed! That should keep them out, at least long enough for you to get your fairy tale frock on, grab a cab to SoHo, and begin to live happily ever after!

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Creative Chaos

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I’ve received a lot of great feedback about my blog lately, but several people have suggested they would like to see me insert a bit more of my personal life. Oh. OK. Well, here ya’ go. Here’s my crazy closet that’s over flowing into the bedroom so much that I’ve added a rolling rack. I didn’t even bother putting doors on my closet, because I knew I wouldn’t be able to close them anyway.

Although this may look out-of-control to you, I like to think of it more as creative chaos. The last pic is of me in front of my closet in the early ’80s. I remember this day because my friend Jennie was cracking up while I was singing  Bette Midler’s “The Rose”, so she took this picture. Notice my stuffed closet in the background? See! People don’t change; they just change their clothes.

And the only reason those sweaters in the background are half-ass folded, is because my mom would threaten to kick me out of the house if I didn’t take care of my clothes. And I would threaten to kill myself if I didn’t get a bigger closet or at least a bigger dresser. I was a horrible teenager, until I got my first job and realized what earning a paycheck was all about.

So, I hope you enjoy my beautiful mess. And for those of you who keep trying to change me by suggesting I get rid of my things, it’s probably not going to happen. I was born this way. Here’s a suggestion to you: how about you turn my garage into a closet? It would be cool to paint the floor with chalkboard paint, add some hanging bars, a few shelves, a three way mirror and maybe even a mannequin or two.  That would be awesome!!!

Stay true to yourself!!!

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Damion Lloyd


Happy Monday! I’m a little slow this morning, I spent all day yesterday on a photo shoot for our up coming website and then stayed up all night looking through the awesome pics. Since our photographer is so passionate about cool projects, he had the pics to me within hours of the shoot. Such a pro!I

It wasn’t your normal fashion shoot. The location was amazing, our models were amazing and our photographer Damion Lloyd was (IS) amazing!

When I had told him about my idea a few weeks ago, he thought it was crazy-cool. He said, “Julie, I’m going to show up with some cool gels, an open mind and I’ll be ready to feed off your energy.” And that’s exactly what happened, we were all on a creative high, to say the least! I love working with creatively open people and Damion Lloyd is one of my faves!!!

I’m so excited to share the pics, but I have to wait a few more weeks until our site launches. Until then, you can get a hint of the vibe and a glimpse of Damion’s personality in the above pic. And just know, we’re finally making progress on our web store.

I’m so blessed to have such awesome people in my life. I believe in divine appointment and Candace Magoski is Divine! (For reals, that’s her Burningman name.) She allowed us to shoot in her cool studio and as with Damion too, our roots go deep! Thanks to the both of them for living a passionately artistic life and for helping me achieve my creative goals. I’m forever grateful.

Support those who support you and forget about those who forget abut you. Plain and simple.

Have a great week, keep your dreams alive, and surround yourself with people who believe in you.


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Totally Tory

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Tory Burch’s fall collection looks amazing! Here’s a few sneak peeks from her runway show during Fashion Week.

She’s using rich, luxurious fabrics like: velvet, leather, suede and tweed. Look for heavy embroidery on outerwear and fur-trimmed details on gloves, cuffs and skirt borders.

Statement jewelry is here to stay, so stock up on giant necklaces, earrings and cuffs in mixed metals and jewel tones. There’s lots of layering going on, so be ready to pull out your tights, scarves, and vests, and take your style to “Tory” level.

It’s  Art Nouveau with a ’70s twist, so don’t be afraid to mix in your lace and brocade pieces too this season.

I’m in love with the red suit, only I’d pair it with my monkey smoking Roadkill Ranch T-shirt, some gold chain necklaces and black pointy heels. OMG!  I just had a “fashion-gasm”-  gotta go!

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Nude News


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Miley Cyrus is the latest celeb to take her clothes off for Marc Jacobs. The twenty- year-old pop star, stripped down in an effort to support the “Protect The Skin You’re In” campaign created by fashion guru Marc Jacobs. The T-shirts help raise awareness about melanoma and all of the proceeds go to NYU Skin Cancer Institute and NYU Langone Medical Center.

Miley now joins an impressive list of major stars who have bared it all, including: Heidi Klum, Victoria Beckham, Naomi Campbell and more. See the entire collection and support a good cause while you’re at it; click here  MarcJacobs .

Dear Marc,

Please be the next person to pose naked for this campaign. I’d be more excited to have you on my chest than Miley. I’m just sayin’! Oh, and by the way, I love you!


Julie Rasmussen

Creative Director and Buyer for Roadkill Ranch & Boutique

Happy Monday!

Photo credit:  Marcjacobs.com and Getty Images

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