Tag Archives: boutique

Skirting The Issue

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As a boutique buyer, trying to figure out the “next big thing” can be overwhelming at times. With all of the runway and fashion shows, street style looks, and vendor suggestions influencing my buy, I have to set rules for myself.

Rule #1- If I like it, I buy it.

Rule #2- Always refer to rule #1.

Paris Fashion Week recently ended (I live vicariously through photos) and the styles were from one extreme to the other. The runway shows tend to lean avant- garde, while the actual street style trends send a different (yet more palatable) message. One common thread I’ve seen on all walks during this time is skirts!

Skirts are leading the way this season as a wardrobe staple. It doesn’t matter length or fit, anything goes. I’ve noticed mini-skirts paired with textured tights and floor-length maxi skirts with layered tops. From billowy, flowing ruffles, to A-line, retro-inspired classics, it’s all about the skirt! And I’m proud of the unique selection we currently have in stock at Roadkill Ranch & Boutique.

The first two pictures are street style shots in Paris during fashion week. I love how the Parisians take their style seriously. The first time I went to Paris (not for fashion week, for fun) I was in culture shock. Everyone was dressed beautifully with tailored looks and stylish outfits. I did not see one disheveled person in sweat pants and messy hair. It was pretty damn amazing.

The last four pictures are skirts we have at the boutique. We took our own street style shots in Fullerton, and I think we weighed in considerably. Although, we still see people walking aground in pajama bottoms and unkept hair, we’re at least trying our best to set fashionable standards.

Look for long skirts with cascading ruffles in denim, plaid and chiffon. Pair with a fitted T-shirt for an eclectic look.

A-line skirts are timeless, classic styles. Wear alone for a clean, vintage-inspired look, or pair with a tulle petticoat for a Rockabilly flair.

Pencil skirts never go out of style. Invest in a solid black or dark denim piece to mix and match with blazers and other silhouettes. Look for piping details and all-over printed fabrics like polka dots and novelty prints.

Just because you’re not in Paris doesn’t mean you can’t kick up that certain “je ne sais quoi” you’ve been hiding.

Stay Stylish!

xo

Photo Credit: Getty Images, Savannah Kaefer

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Feeling Blue

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I’m feeling blue, but in a good way. Denim is my boyfriend and we’re in love.

After seeing a lot of fall collections the past few weeks, I’m excited to see the “denim on denim” look. Typically in the past, your outfit of the day (#OOTD) would consist of one denim item, but now it’s all about layering different jean washes and denim shirts with jackets to create a casual yet sophisticated look.

This industry moves so fast, I haven’t even had time to take pictures of the new jeans and indigo skirts we received yesterday. Although, I somehow managed to go thrift store shopping and purchase 20 pair of used jeans for an art project. The Roadkill Girls decided to shred denim strips and loop them through a chicken wire frame to create a back drop for our windows. We wanted to drive the message home about the importance of the excessive denim trend this season by creating texture and adding impact.

Pair your chambray top with a darker pair of jeans for a contrast look . Or, go totally tonal by wearing the same color wash of jeans, and jacket. Add some killer accessories to kick it up a notch, or play it down with a basic white T-shirt. Relaxed fit, skinny jeans, boot-cut, flairs and skirts can all be incorporated into this look.

Take your faithful boyfriend jeans and let the layering begin. It’s an easy look to achieve; it’s comfortable, playful, and lovable. Just like a good boyfriend should be. (Wink.)

The first pic is from the Chloe runway show.

The second pic is the shredded, denim backdrop the Roadkill Girls are still working on.

The third pic is from the Gucci runway show.

Stay Stylish!

xo

Photo credit: Roadkill Ranch, Getty Images

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Purrr Fect!

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When “Boss Lady” Mandie B. from Heart of Haute met me at the store a few days ago to view the new fall collection, I was beside myself. For the first time since inception, Heart of Haute has collaborated with an artist for an exclusive design on their clothing. And it’s feline-fab!

Heart of Haute is an independent, women-owned, clothing company specializing in retro-inspired dresses. They also happen to be one of our best lines at Roadkill Ranch & Boutique. Mandie always delivers great styles, fresh new prints and quality fabrics. This season she’s partnered with famed artist El Gato Gomez for an exclusive kitty-cat motif.

El Gato Gomez has gallery representation at the WonderGround Gallery at the Disneyland theme park in California, Creature Features in Burbank, California, The Harold Gollen Gallery in Miami, Florida, and the One-Shot Gallery in New York City. Her art work has also been featured at the amazing modernist cultural events, Tiki Oasis and Modernism Week in Palm Springs.

Since Mandie is a huge fan and avid collector of Gomez’s work, it only made sense to join unions. The mid-century-modern-esque styles consist of border-print dresses and full-circle skirts, matched with kitty-emblazoned, cropped cardigans. The collection is slated to hit Roadkill Ranch & Boutique in mid September and is expected to sell out!

Call the store at 714-773-1156 to book your pre-order, we don’t want any cat fights when the merchandise arrives.

For more info on the collaboration check out: http://www.elgatogomezarts.com and http://www.heartofhaute.com

Have a purrrfect day!

MEOW! 

The first two pics are El Gato Gomez original art.

The next three pics are of Mandie B. (Boss Lady at Heart of Haute) showing me the collection.

The last pic is another El Gato Gomez original.

Photo Credit: El Gato Gomez, Julie Rasmussen

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So FLY!

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I’ve had the privilege of working with Jess Stalder (proprietor of FLY Photography) for a couple of years now and it’s been more than rewarding. Jess specializes in senior portraits (high school seniors) and her vision is to offer young women a lifestyle, fashion photo shoot using current trends to represent their personalty. That’s where I come in.

When you work with Jess, be prepared for every tiny detail to be exquisite! She always hosts a pre-party to introduce the idea to new clients and get the girls excited about modeling. When we met over coffee to brainstorm and plan this year’s gala, we decided to go with a gold theme. Jess wanted it to be a red-carpet-like event, so the girls felt like celebrities. And it was!

Each girl came dressed in her favorite LBD (little black dress for those of you who are new to fashion lingo). When they arrived, we applied gold, temporary tattoos and accessorized them with jewelry from Roadkill Ranch & Boutique. Barbara (one of our stylists) and I set up a fabulous table of bling. Gold pieces with big jewels, lots of rhinestones and plenty of glitter were on loan to the FLY Girl celebrities for the night. We gave all of the jewelry fancy names like, “Billion Dollar Baby” and “Diamond Doll” (to name a few), and had a check list of who wore what. We also rolled out a social media contest and had prizes and swag bags to boot.

The party was held at the loft studios of EMP Photography (the coolest place in town). Thanks Joel! And Jess didn’t miss a beat with her attention to detail. From the decorations, to the gold-embossed napkins, to the gold sugar-rimmed mock-tails, it was definitely the soiree of the year!

After they book their photo session, the girls get to come down to Roadkill Ranch & Boutique a few days prior to the shoot to pick out whatever they want to wear. We help stylize them with accessories and handbags (they bring their own shoes). On the day of the shoot, Jess brings in a professional hair and makeup crew to prepare the models for their lifestyle photos. (So much better than a typical, blue cloud backdrop.)

Jess captures the personalties of her clients well as she makes them feel comfortable in their own skin. FLY stands for freeing the lovely you. What a great way to send a young woman off into the world with confidence and self esteem for her next chapter in life. I love working with Jess, I love seeing the models empowered after a shoot, I love anything that has to do with making people feel good about themselves. Thank you Jess for freeing the lovely you; you are a true goddess.

For more information and to book a lifestyle photo shoot with Jess, visit her website at http://www.freethelovelyyou.com.

The first pic is the lovely Jessica Stalder.

The second pic is of the fabulous event napkins Jess had made.

The rest of the pics are of the models donning their Roadkill Ranch & Boutique clothing, accessories and handbags.

From top to bottom: Audrey, Britney, Celeste, Dominique, Emily, Macy, Paige, and Daisy.

PS The green dress was a popular choice.

Photo Credit: Jess Stalder at FLY Photography.

Hair and Makeup by Bree Yi and the Grand Salon in Brea.

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Free to Fly

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I woke up this morning and thought, “Hey!!! Whatever happened to my blog?” Then I realized it was here the whole time, I was the one who had flown away. I guess my wings had been broken for a while, but they’ve somehow found their way back to the blogging nest and are ready to soar! (Plus, my writing muscles could use some exercise.) I hope you all still love fashion, music and the arts. And birds!

This season it’s all about avian images perched on everything from jewelry to handbags to clothing. There’s just something about a sweet little bird print (or a gigantic brass statement brooch) that attracts attention. Maybe it’s because of their innocuous nature, or their ability to change views by taking off whenever they want? Once again, designers are drawing inspiration from our fancy-feathered friends this season.

The fist pic is Gucci. Need I say more?

The second pic is designer Franck Sorbier. I love this ethereal  gown complete with hand-beaded bodice details. It’s perfect for a Red Carpet appearance.

The third pic is Valentino. I just want to wear this dress around town. I seriously would too! I’d pair it with my Converse tennis shoes and a denim vest. LOL!

And the last three pics are a few of the things we have featured now at Roadkill Ranch & Boutique. This is a perfect example of how runway looks are translated into everyday life. A great blouse, a cool handbag or an exciting accessory  is all you need to represent the trend.

I hope everyone has a great day! And remember, the only person holding you back is you! So, fly high and dream big!

Photo Credit: Getty Images and Roadkill Ranch

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My Type

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Here’s my “Freaky Friday Fashion” pic for the week, a typewriter dress by London designer Mary Katrantzou.

I’ve been searching for something to wear to my next blogger convention that will stand out, and this is perfect! I’m sure I’ll get plenty of press attention and social media comments in this frock. It’s just my type.

T.G.I.F.

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Take as Needed

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Betsey Johnson is so fun and creative!  I had the privilege of meeting her last year at the MAGIC Trade Show and her energy stuck with me for months. (I know I’ve posted this pic before, but you would too!)

As she prepares for the upcoming New York Fashion Week, Dr. Johnson decided to make invitations out of pill bottles. (No letter press or gold-foiled cards for this lady.) She took medicine bottles and filled them with mini-breath mints then added the information about the event on the outside label. Brilliant!

Betsey describes her collection as a “prescription for dressing.” So, it only made sense to create a doctor-ish-inspired invite.  “I have to take credit for the idea,” she said. “I think getting a bottle of pills is just funny.”

Betsey has always been known for her dramatic and over-the-top runway shows. She says that this show will express a different side of her. (Really? What side is that? People don’t change!)

“It’s more of a real fashion show than ever,” the designer explained. “And I was really scared of it being too serious, too simple, too much a fashion show and not fun.”

Dear Betsey,

I don’t think anything you do could ever be simple or boring. Please step out onto your New York balcony, take a deep breath and remind yourself who you are! You’re a world-wide cultural icon and fashion leader. Fun is your middle name and creativity runs through your  veins. I love your prescription bottles, they’re great! I think everyone should have some Betsey pills, then maybe this world would be a better place. Have an awesome, cart-wheel-filled show!

Love,

Julie Rasmussen

PS Take two and call me in the morning!

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Art Skool

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During our buy trip to Vegas last week, we met so many incredibly, talented people. As we were scouting the Pool Trade Show, we stumbled across this group of artists from Art Skool Clothing, and were immediately drawn to their charismatic energy and love of art. After bonding over designs, we found out they too are from Orange County, grew up in Anaheim and currently live in Yorba Linda and LA. Such a small world.

The artists take their own original pantings and transfer the images onto fashion T-shirts and totes. The T-shirts are not your basic Tees; they are cropped, slouched, off-the-shoulder and boast beautiful creations. They offer limited runs and the work speaks for itself. It’s such a fresh take on fashion.

And, since we participate in The Fullerton Art Walk every month, we’re trying to “woo” them to make a special guest appearance at Roadkill Ranch & Boutique for one of our shows. After all, they are locals. Wink!

Check out their website for awesome wearable art at http://www.artskoolclothing.com and stay tuned with Roadkill Ranch & Boutique for upcoming info about fashion and the arts.

Pictured left to right is Eric La Barr, Jay Costelo, and Natalie Marie Ames. We love this energetic, passionately, creative team and wish them tons of success.

xo

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Party Animals

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Happy Monday! For those of you who were worried about me because I didn’t blog last week (yes, I have this wonderful fantasy life where people actually care), I’m OK!

Heidi (the store manger of Roadkill Ranch & Boutique) and I flew into Las Vegas last Sunday night for the Magic Trade Show. We walked miles and scouted amazing, new finds for the store. Every second was a blast. We made some new friends, bonded with old faves, and even had time to fit in a little karaoke. (Yep, I played Vegas with my BF April.)

We got back to town late Wednesday night. Thursday I went to LA twice, boy was that a fun day! NOT!!! Then back to LA again on Friday for more vendor meetings. I worked at the store all day Saturday and then ended the week yesterday with my son’s 8th birthday party.

We had a family get together with masks, wigs, glasses and stick-on mustaches. The kids had a blast and so did some of the adults. (Love it when my bad-ass-gangsta boys play dress up with me.) We served super-bubbles and star-shaped sunglasses on platters and had lots of balloons for everyone. So you see, I really do have a good excuse for not blogging last week (because I know you all care), plus the internet service in Vegas SUCKS!

Anyway, I’m back on track and will share some super-awesome fashion stories with you soon.

Hope everyone has a great week!

Love Always,

Julie

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