Tag Archives: clothing

Fringe Benefits

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Fringe! Get it while it’s hot!

Last season we began to see fringe flying off clothing and handbags; some fashion industry experts predicted it would be a quickly fading trend. However, when designers like Chloe and Valentino strutted the tousled tassels on their runways, it was a sure sign of solidification.

The look is strong for fall and will be moving into spring 2016 as well.

The first picture is a beautiful, cognac leather Chloé bag. Yes, I lost sleep over this beauty. Damn!!! I want it now!!!

The next three bags are what we carry at Roadkill Ranch & Boutique.

The last picture is Valentino.

Look for fun colors and lots of ostentatious displays of fringe. And if a designer bag is too much of a commitment, go for something more affordable from Roadkill. The benefit? You’ll be representing the trend and still be able to pay your rent.

Stay Stylish,


Photo Credit: Getty Images & Savannah Kaefer

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Feeling Blue

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I’m feeling blue, but in a good way. Denim is my boyfriend and we’re in love.

After seeing a lot of fall collections the past few weeks, I’m excited to see the “denim on denim” look. Typically in the past, your outfit of the day (#OOTD) would consist of one denim item, but now it’s all about layering different jean washes and denim shirts with jackets to create a casual yet sophisticated look.

This industry moves so fast, I haven’t even had time to take pictures of the new jeans and indigo skirts we received yesterday. Although, I somehow managed to go thrift store shopping and purchase 20 pair of used jeans for an art project. The Roadkill Girls decided to shred denim strips and loop them through a chicken wire frame to create a back drop for our windows. We wanted to drive the message home about the importance of the excessive denim trend this season by creating texture and adding impact.

Pair your chambray top with a darker pair of jeans for a contrast look . Or, go totally tonal by wearing the same color wash of jeans, and jacket. Add some killer accessories to kick it up a notch, or play it down with a basic white T-shirt. Relaxed fit, skinny jeans, boot-cut, flairs and skirts can all be incorporated into this look.

Take your faithful boyfriend jeans and let the layering begin. It’s an easy look to achieve; it’s comfortable, playful, and lovable. Just like a good boyfriend should be. (Wink.)

The first pic is from the Chloe runway show.

The second pic is the shredded, denim backdrop the Roadkill Girls are still working on.

The third pic is from the Gucci runway show.

Stay Stylish!


Photo credit: Roadkill Ranch, Getty Images

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Purrr Fect!




When “Boss Lady” Mandie B. from Heart of Haute met me at the store a few days ago to view the new fall collection, I was beside myself. For the first time since inception, Heart of Haute has collaborated with an artist for an exclusive design on their clothing. And it’s feline-fab!

Heart of Haute is an independent, women-owned, clothing company specializing in retro-inspired dresses. They also happen to be one of our best lines at Roadkill Ranch & Boutique. Mandie always delivers great styles, fresh new prints and quality fabrics. This season she’s partnered with famed artist El Gato Gomez for an exclusive kitty-cat motif.

El Gato Gomez has gallery representation at the WonderGround Gallery at the Disneyland theme park in California, Creature Features in Burbank, California, The Harold Gollen Gallery in Miami, Florida, and the One-Shot Gallery in New York City. Her art work has also been featured at the amazing modernist cultural events, Tiki Oasis and Modernism Week in Palm Springs.

Since Mandie is a huge fan and avid collector of Gomez’s work, it only made sense to join unions. The mid-century-modern-esque styles consist of border-print dresses and full-circle skirts, matched with kitty-emblazoned, cropped cardigans. The collection is slated to hit Roadkill Ranch & Boutique in mid September and is expected to sell out!

Call the store at 714-773-1156 to book your pre-order, we don’t want any cat fights when the merchandise arrives.

For more info on the collaboration check out: http://www.elgatogomezarts.com and http://www.heartofhaute.com

Have a purrrfect day!


The first two pics are El Gato Gomez original art.

The next three pics are of Mandie B. (Boss Lady at Heart of Haute) showing me the collection.

The last pic is another El Gato Gomez original.

Photo Credit: El Gato Gomez, Julie Rasmussen

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I’ve had the privilege of working with Jess Stalder (proprietor of FLY Photography) for a couple of years now and it’s been more than rewarding. Jess specializes in senior portraits (high school seniors) and her vision is to offer young women a lifestyle, fashion photo shoot using current trends to represent their personalty. That’s where I come in.

When you work with Jess, be prepared for every tiny detail to be exquisite! She always hosts a pre-party to introduce the idea to new clients and get the girls excited about modeling. When we met over coffee to brainstorm and plan this year’s gala, we decided to go with a gold theme. Jess wanted it to be a red-carpet-like event, so the girls felt like celebrities. And it was!

Each girl came dressed in her favorite LBD (little black dress for those of you who are new to fashion lingo). When they arrived, we applied gold, temporary tattoos and accessorized them with jewelry from Roadkill Ranch & Boutique. Barbara (one of our stylists) and I set up a fabulous table of bling. Gold pieces with big jewels, lots of rhinestones and plenty of glitter were on loan to the FLY Girl celebrities for the night. We gave all of the jewelry fancy names like, “Billion Dollar Baby” and “Diamond Doll” (to name a few), and had a check list of who wore what. We also rolled out a social media contest and had prizes and swag bags to boot.

The party was held at the loft studios of EMP Photography (the coolest place in town). Thanks Joel! And Jess didn’t miss a beat with her attention to detail. From the decorations, to the gold-embossed napkins, to the gold sugar-rimmed mock-tails, it was definitely the soiree of the year!

After they book their photo session, the girls get to come down to Roadkill Ranch & Boutique a few days prior to the shoot to pick out whatever they want to wear. We help stylize them with accessories and handbags (they bring their own shoes). On the day of the shoot, Jess brings in a professional hair and makeup crew to prepare the models for their lifestyle photos. (So much better than a typical, blue cloud backdrop.)

Jess captures the personalties of her clients well as she makes them feel comfortable in their own skin. FLY stands for freeing the lovely you. What a great way to send a young woman off into the world with confidence and self esteem for her next chapter in life. I love working with Jess, I love seeing the models empowered after a shoot, I love anything that has to do with making people feel good about themselves. Thank you Jess for freeing the lovely you; you are a true goddess.

For more information and to book a lifestyle photo shoot with Jess, visit her website at http://www.freethelovelyyou.com.

The first pic is the lovely Jessica Stalder.

The second pic is of the fabulous event napkins Jess had made.

The rest of the pics are of the models donning their Roadkill Ranch & Boutique clothing, accessories and handbags.

From top to bottom: Audrey, Britney, Celeste, Dominique, Emily, Macy, Paige, and Daisy.

PS The green dress was a popular choice.

Photo Credit: Jess Stalder at FLY Photography.

Hair and Makeup by Bree Yi and the Grand Salon in Brea.

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Diana Designs

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“Do you know where you’re going to? Do you like the things that life is showing you? Do you know?” Oh sorry, I was singing the Theme from Mahogany. How could I not after seeing this new collection of Diana Ross inspired designs?

Fashion designer Peter Jensen has revealed his Spring 2014 collection and it is heavily influenced by the “Disco Diva” herself, Diana Ross. Jensen’s muse has him creating clothing with Diana’s face and lips plastered on the pieces.

Look for giant face silhouettes of the star emblazoned on sweatshirts and skirts and all-over lip prints on wrap dresses and sheaths.

I love Diana Ross and this collection pays beautiful  homage to the legendary diva. So, “Do you know where you’re going to?” I know I’m going shopping when this hits the stores.


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Fly High



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When Jess from FLY Photography approached me for a collaboration, I had no idea the amount of talent I was dealing with. I had been approached 9 times that month by people who wanted to do creative projects, but none of them really had a game plan and most were more interested in benefiting their name instead of “teaming” up. I was starting to get frustrated until Heidi (our store manger) said, “Julie, you don’t owe anyone anything! Stay focused on what you do best and you’ll know when the right person comes along.” A day later I met Jess.

Her specialty is senior portraits, so her idea was for Roadkill Ranch & Boutique to outfit 25 girls for their senior pictures. They would come in a few days prior to the shoot for a fitting and the actual indie shoot would be done in one day around the boutique grounds.

The pictures are amazing and each girl had a blast going through the boutique and choosing items. With the help of our on-site stylists Heidi and Barbara,  each model was magazine ready! We made some new friends and helped empower some young women along the way. The girls brought their own shoes, but all of the clothing, handbags, hats, and jewelry is from the store.

Jess provided me with some great fashion shots to use for promoting the store as well as a phone app. Yep, you heard me right, a PHONE APP! Click here from mobile device to download Fly Photography for Roadkill Ranch I was already blown away at her organization of 25 girls, the quality of the shots, and now a phone app! And, just when I thought she couldn’t get any cooler, she sends over this Roadkill Ranch & Boutique look book that she created! Click here to check it out Look Book.

I’m so glad I met Jess. She is ultra-awesome! Seriously, and just when I was coming down from the “Look Book” high, she delivered a FLY tote full of custom made thank you cards and a disc with some additional pictures of the inside of my store.

Thank you Jess!  And thank you FLY Girls for an amazingly, successful collaboration! We will definitely be “teaming” up again! If you are looking for a creative way to express yourself please contact Jess. She will take care of you and make sure your senior pictures represent your first big step into a new and exciting world. After all, FLY stands for “Free the Lovely You.”


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Hands On

202882-odd-fashionEver feel like you could use an extra hand or two? Well, here ya go! Here’s my “Freaky Friday Fashion” pic of the week “All Hands”.

If only these had some sort of robotic brains, you’d be able to Instagram, FB, Tweet, blog, Pinterest, Polyvore, and shop online all at the same time (not to mention the advantage you’d have if someone cut you off while driving). But, unfortunately, they’re just for looks. So, let’s give this outfit a big round of applause and hand it back to the runway (since it’s “hands down” the most awkward design we’ve seen in a while).


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Space Cadet


I am loving all of the galaxy prints and space inspired styles this season. We started seeing some planetary action a while back, but it looks as though the stars have finally aligned with the universe and the fashion industry is heading toward a galactic surge.

The top above is from my store (Roadkill Ranch & Boutique) and we’re still waiting for the leggings to arrive. I just can’t get my hands on enough of this solar system look. From clothing, to shoes, to phone cases, to nail art, it’s all about outer space.

I woke up this morning with the Flash Gordon theme song in my head from Queen, so I decided to share it with you as well. I’m sure it will put you in super hero, traveling through space at the speed of light mood; because everyone needs a little “pick me up” on hump day.

Click here for constellation inspiration

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Pot Head

Here’s my “Freaky Friday Fashion” pic for the week. This masterpiece was created  by a budding designer fresh out of the London College of Fashion. I don’t know what I’d do if I spent $20,000 a year on tuition for my child and they produced this after 4 years.

I guess I shouldn’t be so quick to judge. Maybe the instructor took them all to the 99c Store and told them to “cook up” something different.

OK, I better sign off now before I  say something snarky. I hope everyone has a great weekend.

Stay stylish!

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