Tag Archives: Fullerton

Mad for Plaid

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Copyright © 2013 infinitas. Article Photo for Denim Jeans Observer www.denimjeansobserver.com All brands, product names, corresponding products, supplementary materials, graphic or photographic images, licenses, registered trademarks, trademarks and service marks are the property of their respective owners.



I love everything about fall, the cooler weather, the warmer clothes, the hot drinks, the cozy fireplaces, the mountain getaways, pumpkin spice everything (OK maybe that’s getting old), but you get the idea, and plaid! Just as the seasons change, so do our wardrobes, and plaid is always a traditional staple. I’m not saying you can’t wear plaid during the other months, there are tons of cute gingham and light-colored combos available, but those big buffalo plaids and classic tartans just scream fall!

After viewing  some of the runway shows, I was glad to see the checkered styles with new twists. Look for high-low cuts and flounce detailing on blouses and jackets. Pair your traditional tartans with heavy studded jewelry and thick chains for a punkish vibe, or wear an all-over coat dress with short boots for a cool, indie look.

We think men look sexy in plaid too (that’s why Roadkill Ranch is the number one Pendleton distributor in Orange County)! Wear your Pendleton alone or layer with a white T-shirt for a dapper look.

The first picture is from the Chanel runway show.

The second picture is from the Tommy Hilfiger collection.

The third picture is M Missoni’s ad campaign.

The fourth picture is Sydney Beaver modeling for Roadkill Ranch & Boutique. We think our photo shoot is better than Missoni. (We’re not biased or anything.)

The last two pictures are of our stylish man friends (Matt Brady and Joshua Titus), modeling Pendleton shirts for Roadkill Ranch & Boutique.

So grab a good book, a good cup O’Joe and get cozy somewhere (in your plaid of course). Because fashion is a feeling, and you deserve to feel fab!

PS Take quick advantage of  this weather, tomorrow may be 80 degrees again (blogging from a cute leopard chair in Fullerton, California).

Photo Credit: Getty Images, Savannah Kaefer, Julie Rasmussen, Tommy Hilfiger, M Missoni

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In The Bag


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Novelty handbags have been around for years satisfying the personalities of seriously ridiculous souls. However, they’re not for everyone! Some think they aren’t sophisticated enough, or too silly (I feel sorry for those people). Anyway, back to the handbags. This season is full of fun little oddities guaranteed to produce a bit of lighthearted amusement for all (most).

The first picture is a skillfully crafted, leather handbag in the shape of a house. It’s complete with hand-stitched windows, a door (notice the stud door knob), a front porch and metal roof that opens from the top. This masterpiece sat on the shelf in one of my accessory vendor’s showroom for years. Every time I’d see it, I’d beg Jay to sell it to me. He’d always come back at me and say how it was a one-of-a-kind piece and how he’d never let it go. It was a really expensive sample that he was trying to source for production overseas, blah, blah, blah. Throughout the years, I never stopped asking and he never stopped rambling on with the same old spiel.

And then one day (after about 7 years), I walked into his showroom and he said, “Do you want to buy my house?”  I thought I had died and gone to handbag heaven! It was one of  the happiest days of my life! He was cleaning out his showroom and practically gave it me. (I love that guy!) I don’t take it out in public often because I don’t want anyone to follow me home and steal it, so I keep my dream home locked up.

The second and third pics are of novelty handbags we carry right now at Roadkill Ranch & Boutique. The Wizard of Oz novel-like bag opens as a book and comes with a removable chain strap, so it can be carried as a clutch. The lipstick bag opens from the top and is the perfect little accessory for any pop-diva.

The fourth pic is from Kate Spade. She’s one of my favorite designers, I love how she mixes just enough whimsy and sophistication into her designs for fun, fashionable fantasy.

The fifth pic is a spin off of Lucky Strike cigarettes by Charlotte Olympia (another one of my top favorite designers). She offers a similar mix to Kate Spade, but infuses more of an edge, still keeping it classy and never trashy. I love the spiderweb logo  stamped on all of the creations.

Pick up a piece of fun this season and embrace your inner ridiculousness. And, who cares what others think? Normal is boring.


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Origami Originals

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A few weeks ago, my husband and I went to see a friend’s band play at The Continental Room in Fullerton. When we arrived, some of our friends were sitting at a table making origami cranes for an art installation. We met Anna Hansen who was working on a tribute to Zen master Alan Watts, and her goal was to cover the Magoski Art Colony’s ceiling with origami creations. We immediately joined in as Anna taught us all how to fold and crease.

I had never done origami before, so it was a bit challenging at first and I was worried that my creations weren’t good enough. Anna assured us all they’d be fine when hung with the rest.

After Deep Sea Madness (our friend’s band) played, we all stayed at the table folding and laughing. Then a Punk band came on stage and it was hilarious how we were able to keep creating Zen art while listening to Punk. Talk about contrast.

Anyway, I wasn’t able to make the opening night reception, but thanks to Steve Baxter, I was able to make (barely) the very last night of the show. When I got there the gallery doors were closed, but luckily Bax opened for me so I could see the exhibit and take pics.

The amount of time and effort that went into this is truly amazing. And even though my husband and I only made a few cranes, it was rewarding to see the group effort come to fruition. The birds and boats alone may not be perfect, but when hanging together with 3,000 others, they look incredible.

The first set of red pics were taken on my crappy phone (umm…no filter, just need a new iPhone) the night we learned origami by our wonderful instructor Anna Hansen.

The next set of pictures is the actual exhibit. UH-MAY-ZING!

What a testimony to all. With everyone contributing a small amount of time (and learning a new craft), the overall result was fascinating. I’m so glad to have been a small part of a big thing.

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Fly High



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When Jess from FLY Photography approached me for a collaboration, I had no idea the amount of talent I was dealing with. I had been approached 9 times that month by people who wanted to do creative projects, but none of them really had a game plan and most were more interested in benefiting their name instead of “teaming” up. I was starting to get frustrated until Heidi (our store manger) said, “Julie, you don’t owe anyone anything! Stay focused on what you do best and you’ll know when the right person comes along.” A day later I met Jess.

Her specialty is senior portraits, so her idea was for Roadkill Ranch & Boutique to outfit 25 girls for their senior pictures. They would come in a few days prior to the shoot for a fitting and the actual indie shoot would be done in one day around the boutique grounds.

The pictures are amazing and each girl had a blast going through the boutique and choosing items. With the help of our on-site stylists Heidi and Barbara,  each model was magazine ready! We made some new friends and helped empower some young women along the way. The girls brought their own shoes, but all of the clothing, handbags, hats, and jewelry is from the store.

Jess provided me with some great fashion shots to use for promoting the store as well as a phone app. Yep, you heard me right, a PHONE APP! Click here from mobile device to download Fly Photography for Roadkill Ranch I was already blown away at her organization of 25 girls, the quality of the shots, and now a phone app! And, just when I thought she couldn’t get any cooler, she sends over this Roadkill Ranch & Boutique look book that she created! Click here to check it out Look Book.

I’m so glad I met Jess. She is ultra-awesome! Seriously, and just when I was coming down from the “Look Book” high, she delivered a FLY tote full of custom made thank you cards and a disc with some additional pictures of the inside of my store.

Thank you Jess!  And thank you FLY Girls for an amazingly, successful collaboration! We will definitely be “teaming” up again! If you are looking for a creative way to express yourself please contact Jess. She will take care of you and make sure your senior pictures represent your first big step into a new and exciting world. After all, FLY stands for “Free the Lovely You.”


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Fullerton Fireworks


The city of Fullerton has lifted the 22 year old ban on fireworks, and I am so excited! For years, we’ve been limited to snakes and sparklers and were forced to leave our BBQ’s and family gatherings in pursuit of surrounding cities that had sky performances. But now, thanks to last years ballot results, we can legally play with fire and explosives just like our neighboring cities.

It’s going to be a great day and we’ve already supported Fullerton High School by buying some fireworks. (IFL!) We’ve closed the boutique today in honor of Independence Day and are ready to celebrate!

Fullerton will be on a 2 year trial period, so please blow things up responsibly. (It’s what our forefathers would have wanted.) Do not hold the explosives in your hands while igniting and do not light under trees or anything else that may catch on fire. Make sure you have a hose handy (just in case of roaming sparks) and don’t misuse the privilege by lighting firecrackers in gas tanks or on the porches of people you do not like.

Happy Birthday America! And congratulations Fullerton for getting your privileges back. A friend of mine posted this Joe Dirt fireworks scene the other day on Facebook, it’s classic. I’ve attached it for your viewing pleasure as well.

Happy 4th!

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So Tired!



Here’s my “Freaky Friday Fashion” pic for the week and my new motto for the rest of the year, “Don’t tread on me!”

The Goodyear Dunlop Company actually commissioned designer Carl Elkins along with photography studio Mierswa Kluska to create a powerful photographic series expressing the key characteristics of the Goodyear brand.  The company is known for producing strong, robust tires that can withstand the most adverse driving conditions. This amazing art collaboration was creatively done by transforming tires into fashionable suits of armor.

So when the rubber meets the road, make sure it’s Goodyear! Hey, that’s a pretty good tag line, considering I’m still half asleep.

Oh, and what about Goodyear’s Blimp? How come the Blimp isn’t getting any fashion attention? Is it too big? Too curvy? Not fit for the runways? Alright, I’m going back to bed now.






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An Overall View

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I remember in the early ’90s, overalls were the biggest fashion favorite for everyone. And when I say everyone, I mean everyone!  From men to women to punkers to hippies and everyone in between, overalls played an integral part of our wardrobes.

The pictures above from 1993 to 1996 speak for themselves. Our very first customer was this  curly-haired guy named Cheyenne. He came to our Orange store before we opened and became an instant Roadkill fan and life-long friend. We love his patchwork shirt paired with his overalls.

The second pic is our good friend Robert Goodwin who played (and still does) in a punk band called Head Noise. He paired his overalls with Doc Martins and wife beater tanks.

The third pic is my husband Robert working on the sign for our Fullerton store along with our faithful friend Cheyenne. Rob would throw his overalls on with Durango boots, a white T-shirt and a mix of silver and leather jewelry.

The fourth pic is our family picture. Yes, I had to represent the coolest fashion item of the season, my overalls. We wore matching gingham shirts and I tried adding a little femininity to my look with a vintage head scarf.

My son wasn’t even a year old at the time of this picture, and shortly after that on a Tuesday afternoon at 2:00 p.m., overalls were done ! The trend was over and no one has seen them since. Until now!

We just celebrated my son’s 17th birthday yesterday and it’s fun to look back on all of these great pics. The last two pics are what’s happening now. Overalls are back! They’re on the runways, in the stores, and are making their way back into the closets of everyone. I’m not sure if I can relive this fashion craze, but at least I have proof that I (and everyone else around me at the time) embraced the look.

This time around it’s not going to be your original Oshkosh work clothes, it will be tapered and studded and embellished with the latest trinkets. Designers are making high-end overalls in leather and other luxe materials so get ready for the new (or not so new) thing.

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Lilly Pulitzer

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Lilly Pulitzer, the famous fashion designer and socialite died in her Florida home yesterday at the age of 81.

Lilly was known for her bright colors and wild patterned dresses. She made mod housecoats popular and her designs were worn by celebs and affluent clients.

She was an heiress, but also married well into the Pulitzer Publishing family. Although she had what everyone else thought was “everything” , kids, a rich husband, mansions and money, she found herself miserable and in a mental institution for 6 months. The doctor told her that she needed to find something to do.

She began selling juice on her husbands citrus estate and spilled so much of it on herself that she saw a need for brightly colored, citrus printed clothing. She had her seamstress make a few dresses with wild prints to camouflage her stains, and the rest is history.

Her designs took off like wildfire and the Lilly Pulitzer name is still an icon in the fashion industry.

Thank you for your contribution to the fashion world Lilly, you will be missed!

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Awesome Artists

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As a boutique owner, I tend to wear many hats. From  buyer to book keeper to merchandiser, the work never ends. One of my favorite hats to wear is Art Walk host. It’s that one time a month where we join with the community to support local artists. We keep the store open late on a Friday night and have an “Art Party” with the coolest peeps around.

This month we have the amazing John Sollom. His character speaks for itself through the above photos. His show is all about “Classic Cool Skaters” and it’s going to be awesome.

Also showing her unique,  one-of-a-kind jewelry designs is the lovely Susan Hancock.

And, our faithful friend and house musician Mr. Guy Nelson will be playing live.

If you’re in the area, I hope you’ll join us for a fun night of Art within the community. Stop by and say hi before I have to switch my hat to “cleaning lady”.

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Fullerton’s Art Walk


I love my job!

I am so incredibly blessed to be surrounded by awesome and talented people. Since I’m on the committee for the 3rd annual Art Walk celebration in Fullerton, I’m excited to see the fruits of our labor come to fruition tomorrow. Representing my store (Roadkill Ranch & Boutique) is one of the most amazing artists I’ve ever met, Mr. Tom Vadakan. Aside from numerous works and exhibits,  he was recently commissioned to do an illustration character by the crew on the set of the upcoming Star Trek movie. It was a gift to their director J.J. Abrams.

Also representing Roadkill Ranch is the super talented Dano Forte. He is a one man band with a huge following. His act “The Juke Joint Freak Show” is so incredible that he recently opened for Social Distortion three nights in a row at The House of Blues in Anaheim.

If you live in the area, I hope you will stop by the Museum Center in Fullerton tomorrow night from 6pm to 10pm and check out all of the incredible artists and musicians that will be performing.

“Part of the art of living is learning to live with art.” – Unknown

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