Tag Archives: Julie Rasmussen

My Cup Runneth Over


OK! All of this red cup controversy over Starbucks choice to take a minimalist approach to their holiday cup design is just ridiculous! (Yes, I’m taking the bait!) Being a small business owner who spends a lot of time on attention to detail and planning designs, this story makes my blood percolate.

First of all, Starbucks doesn’t owe anyone anything when it comes to design. They have a topless, crown-wearing, mythical mermaid as their standard logo. Why on earth would anyone expect them to choose one religion or celebration as a seasonal logo? They can do whatever the hell they want! Geeze! A spokesperson for the company said, “Our core value as a company is to create a culture of belonging, inclusion, and diversity. This year’s design is another way we are inviting our customers to create their own stories on our cups.” Why can’t people just take that for what it is? The design meeting probably went something like this:

Anyone have any ideas for this year’s cup design?

How about a snowman?

Been there done that.

How about a reindeer?

Been there done that.

How about snowflakes?

Been there done that.

How about we let people create their own design? We’ll leave a blank space and It will foster the imaginations of all.


Or, maybe since the “red cup” by Solo has been trending for the past five years and manufacturers have been producing its image on everything from party lights, to candles, to socks, Starbucks thought they better jump on the band wagon with their red cup statement?

This all started because a guy named Joshua Feuerstein who claims to be a Christian pastor, made a video accusing Starbucks of hating Jesus. He stood in front of one of their shops with his video camera, bragging how he told the barista his name was “Merry Christmas” and tricked her into writing  Merry Christmas on the cup. He challenged everyone to take selfies and start a hostile movement in the name of Jesus. Then he accused them of not supporting the second amendment and whipped out his gun in plain sight.

Hey Joshua! Doesn’t the bible say, “Do not judge?” Have you asked Starbucks if they hate Jesus? What if they don’t? I think Jesus would appreciate it if you asked them first instead of accusing. Also, why do you want to start a combative social media movement against a coffee company? Is that what Christmas is all about for you? And showing your gun in the parking lot makes you kind of (a lot) creepy. Do you have a license for that? Also, Josh (Can I call you Josh?), your actions don’t make me want to go to church. I’m just sayin’.

And let’s not forget Donald Trump’s idea of boycotting Starbucks. Wow! Just wow! Ummm…there is a Starbucks inside Trump Towers. End of subject.

So what’s really going on here? It’s all Taylor Swift’s fault! (Yes, I have the unique ability to turn any subject into a conspiracy theory.) Taylor Swift coined the phrase “Starbucks Lovers” in her hit song “Blank Space”. Isn’t it funny how the cup this year has a “blank space”? Isn’t it funny how the hashtag #starbuckslover is used over 60k times on instagram? Isn’t it funny how her 1989 album outsold both of her last two albums in 19 weeks? And wouldn’t someone who is well aware of copyright infringement laws know better than to use the Starbucks name in a song unless they had pre-arranged it? What if this is all a preconceived, money-making scheme between two power houses, designed to fool us all? OK, there’s some food for thought. You’re welcome.

I’ll be back to focusing on fashion tomorrow. This was just brewing. I’ve attached Taylor Swift’s maniacal relationship video for your viewing pleasure. On a fashion note, her outfits are on point and Roadkill Ranch carries the red cup socks pictured above.


Blank Space

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Fringe Benefits

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Fringe! Get it while it’s hot!

Last season we began to see fringe flying off clothing and handbags; some fashion industry experts predicted it would be a quickly fading trend. However, when designers like Chloe and Valentino strutted the tousled tassels on their runways, it was a sure sign of solidification.

The look is strong for fall and will be moving into spring 2016 as well.

The first picture is a beautiful, cognac leather Chloé bag. Yes, I lost sleep over this beauty. Damn!!! I want it now!!!

The next three bags are what we carry at Roadkill Ranch & Boutique.

The last picture is Valentino.

Look for fun colors and lots of ostentatious displays of fringe. And if a designer bag is too much of a commitment, go for something more affordable from Roadkill. The benefit? You’ll be representing the trend and still be able to pay your rent.

Stay Stylish,


Photo Credit: Getty Images & Savannah Kaefer

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Strong Ties





Trend alert!!! Gigantic,’70s inspired ties for women (and men) loom on the horizon.

I’ve recently spotted a few fearless ties in some of our accessory vendor’s collections, but when Gucci plastered the look on their runway show for spring 2016, well… need I say more?

Look for bright-colored ties with fun prints and huge icons. Pair with jeans and a collared T-shirt for a casual look, or suit up all the way for spunky, fierce style.

When we first opened Roadkill, the store was primarily vintage. I spent a good deal of my time searching through old clothes and accessories for the perfectly-curated mix. I’ve always had a penchant for ties, and would collect them on my buy trips. We sold a few at the store, but the unique ones I kept for myself, and ended up with a pretty eclectic assortment. Then one day, I was inspired (deceived) by a de-clutter article and went crazy. Yep, you guessed it, out went the ties (and some really cool shoes and handbags too). I’ve been sad for years over this temporary act of insanity. (Trust me, my therapist needs therapy after dealing with me.)

You know the old saying, “If you love something set it free, if it comes back it’s yours, if it doesn’t it never was.”? Or is it, “If you love someone…”?  Whatever.  When it comes to awesome ties (or other rare finds), DO NOT SET THEM FREE IF YOU LOVE THEM!!! My little beauties have probably been repurposed into makeup bags or fanny packs by now. (I’m crying paisley tears!!!)  Hopefully, a special one will find it’s way back to me so I can represent the trend without forfeiting my rent for a designer version.

Dare to be big and bold for spring, keep your ties strong, and never let them go.

Stay Stylish,


Photo Credit: Getty Images

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Mad for Plaid

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Copyright © 2013 infinitas. Article Photo for Denim Jeans Observer www.denimjeansobserver.com All brands, product names, corresponding products, supplementary materials, graphic or photographic images, licenses, registered trademarks, trademarks and service marks are the property of their respective owners.



I love everything about fall, the cooler weather, the warmer clothes, the hot drinks, the cozy fireplaces, the mountain getaways, pumpkin spice everything (OK maybe that’s getting old), but you get the idea, and plaid! Just as the seasons change, so do our wardrobes, and plaid is always a traditional staple. I’m not saying you can’t wear plaid during the other months, there are tons of cute gingham and light-colored combos available, but those big buffalo plaids and classic tartans just scream fall!

After viewing  some of the runway shows, I was glad to see the checkered styles with new twists. Look for high-low cuts and flounce detailing on blouses and jackets. Pair your traditional tartans with heavy studded jewelry and thick chains for a punkish vibe, or wear an all-over coat dress with short boots for a cool, indie look.

We think men look sexy in plaid too (that’s why Roadkill Ranch is the number one Pendleton distributor in Orange County)! Wear your Pendleton alone or layer with a white T-shirt for a dapper look.

The first picture is from the Chanel runway show.

The second picture is from the Tommy Hilfiger collection.

The third picture is M Missoni’s ad campaign.

The fourth picture is Sydney Beaver modeling for Roadkill Ranch & Boutique. We think our photo shoot is better than Missoni. (We’re not biased or anything.)

The last two pictures are of our stylish man friends (Matt Brady and Joshua Titus), modeling Pendleton shirts for Roadkill Ranch & Boutique.

So grab a good book, a good cup O’Joe and get cozy somewhere (in your plaid of course). Because fashion is a feeling, and you deserve to feel fab!

PS Take quick advantage of  this weather, tomorrow may be 80 degrees again (blogging from a cute leopard chair in Fullerton, California).

Photo Credit: Getty Images, Savannah Kaefer, Julie Rasmussen, Tommy Hilfiger, M Missoni

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His Soles

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If you think you’re the only one that has a shoe fetish, meet my friend Brent Adams.

This guy is always dressed to the nines with the most fashionable soles to boot. It’s such a breath of fresh air to be around  fashion conscious men. I almost forgot they existed. Up until a few years ago (I finally flew away), I was constantly surrounded by wannabe gang members whose wardrobes consisted of Vans tennis shoes with tube socks, and smelly, baggy jean shorts worn below the waist so low their underwear showed. The look was usually paired with some sort of message T-shirt relating to guns, politics, or how you’d better get your life right or else you’re going to hell. Geeze! I thought I was already in hell. Oops! Did I say that out loud? Sorry, I digress.

Anyway, yes, sharp dressed men (with class) do exist in Fullerton. And they’re all on the Day of Music board of directors (with the exception of Wade and James from Lux, but that’s another blog).

Brent’s shoe collection takes the cake. Every time I see this guy he has a different pair of shoes on. And they are designer!  I’ve always admired his shoe choices, but one day the iconic (and coveted) red and green stripe he was donning hit me like a ton of bricks. “OMG!!! Are those Gucci?” I exclaimed.

“Yes.”  He replied nonchalantly as he swiftly disappeared through the front door of my shop.

Later that evening a bunch of us met at the local wine bar Vino Nostra (for vino and venting), and I decided to delve a little more into Brent’s shoe addiction (I mean hear more about his fabulous designer collection).

He admitted to owning over…hmmm…I better not divulge. He might be the type of guy who hides packages in the trunk of  his car (Alfa Romeo BTW, it’s obvious he likes Italian made) and sneaks them in when his wife isn’t there? I’m seeing her this weekend, so I better not stir anything up.

Let’s just say, including  tennis shoes, flip flops, and driving moccasins, the count is close to… shoot, I just can’t do it!  For now, we’ll just applaud his fierce style and his impeccable taste in shoes and be thankful we can all get a glimpse of a gentlemen who knows that dressing well is a form of good manners.

Remember to walk the walk (in great shoes of course)!

Photo Credit: Brent Adams

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True Colors



This year I’ve had the privilege of serving on the board of directors for The Day of Music Fullerton, a  city-wide musical celebration in conjunction with Fête de la Musique. It was a fun time and I really enjoyed serving the community, making new friends, and creating bonds that will last a lifetime.

As most of you know, Leo Fender (inventor of the Fender guitar) lived and worked in Fullerton for the majority of his life. His widow Phyllis Fender is still an integral part of Fullerton’s culture and is active in the community. Not only is she a docent at The Fullerton Museum for the Leo Fender Gallery, she was also our “Queen of the Day” on June 21st (the official Day of Music). And, yours truly had the honor of crowning her.

Fast forward a few weeks. I was getting a much needed mani-pedi when Phyllis Fender walked into the salon. We hugged, chatted about how wonderful Day of Music was, and discussed nail colors. (She was going for a French manicure and I was in a black and blue mood.) She began sharing with me about her latest hobby. “I’m really enjoying adult coloring books.” She said. “And when I say adult, I don’t mean nasty.”

She went on to tell me how adult coloring books are the latest rage and she finds peace and tranquility in coloring. The whole time I was thinking what a sweet little lady, as I envisioned her at home with her crayons. I didn’t think too much of it until the very next day when I had buying appointments with my book publishers. And guess what? Adult coloring books are the latest craze! Every publisher was pushing them and showing recent write-ups from The Wall Street Journal to local publications on how coloring reduces stress and promotes well being. Since I was already in-the-know (thanks to my Fender muse), I bought a few for Roadkill Ranch & Boutique.

The coloring books hit the store last month greeted with positive responses. I should have posted this story weeks ago, but you know how life gets in the way? Days turn into weeks, how quick they pass (I think that’s a song). Anyway, good thing I have people in my life who keep me accountable. My friend Brent (who also serves on the board of directors for the Day of Music Fullerton) keeps me in check on my blogging. And since he rode my ass to start writing again, I’m dedicating tomorrow’s blog to his “Diva-licious” shoe collection. So stay tuned!

The first photo is Phyllis Fender being crowned on June 21st during the Day of Music Fullerton.

The second photo is our lovely “Queen of the Day” Phyllis Fender.

The last two photos are the adult coloring books available at Roadkill Ranch & Boutique.

Photo credit: Joel Maus Studio EMP and Julie Rasmussen.

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Happy Sunday Funday! I’m packed up, fueled up, watered up and ready to hit the road.

The MAGIC trade show is happening next week in Las Vegas and I’ll be buying fall and holiday merchandise for Roadkill Ranch & Boutique. Yep, I’m heading into 120 degrees weather to buy sweaters and jackets. Yay me!

I won’t be blogging next week, because I’m going to be so busy having fun (I mean working). But I promise to come back with a full fashion report and lots of stories.

Check out our insatgram account @Roadkill_ranch for up-to-the-minute show excitement and more.

I hope everyone has a great week. Stay cool and stay stylish!


Photo Credit: Getty Images

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Double Trouble



Two bags are better than one. It’s true, Fendi, Chanel, Chloe, Mulberry and Louis Vuitton all say so!

The trend of toting two bags at the same time is coming in hard this season. Designers are featuring larger silhouettes like a tote or travel bag as a focal point and then accessorizing with a smaller pouch or clutch. Brilliant! Thanks Fashion Industry! Now all of us fashion addicts can purchase two designer bags at once without feeling guilty and be totally justified.

The first picture is Fendi, a functional and easy look to achieve. Add a tiny novelty bag to the outside of a larger one for a funky look.

The second picture is Chanel. Drape a few cross-body bags over your bodice while carrying your main purse. (It’s all the rage.)

The third picture is Chloe. Just carry two in the same hand (no big deal).

The fourth picture is Mulberry. Cross-body over bodice and tote in hand. (My fave.)

The fifth is Louis Vuitton. Just do it, carry two (everyone’s doing it).

This is one sure way to drive handbag sales up for the season. Pretty soon we’ll see designer shoes hanging off of designer bags. Then we can buy two pair of designer shoes, one to wear on our feet and the other to accessorize our two bags. Woot!

And, if anyone tells you that you have too many handbags or shoes, get rid of that person! You don’t need that kind of negativity in your life! The only extra baggage you need is CHANEL!

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Skirting The Issue






As a boutique buyer, trying to figure out the “next big thing” can be overwhelming at times. With all of the runway and fashion shows, street style looks, and vendor suggestions influencing my buy, I have to set rules for myself.

Rule #1- If I like it, I buy it.

Rule #2- Always refer to rule #1.

Paris Fashion Week recently ended (I live vicariously through photos) and the styles were from one extreme to the other. The runway shows tend to lean avant- garde, while the actual street style trends send a different (yet more palatable) message. One common thread I’ve seen on all walks during this time is skirts!

Skirts are leading the way this season as a wardrobe staple. It doesn’t matter length or fit, anything goes. I’ve noticed mini-skirts paired with textured tights and floor-length maxi skirts with layered tops. From billowy, flowing ruffles, to A-line, retro-inspired classics, it’s all about the skirt! And I’m proud of the unique selection we currently have in stock at Roadkill Ranch & Boutique.

The first two pictures are street style shots in Paris during fashion week. I love how the Parisians take their style seriously. The first time I went to Paris (not for fashion week, for fun) I was in culture shock. Everyone was dressed beautifully with tailored looks and stylish outfits. I did not see one disheveled person in sweat pants and messy hair. It was pretty damn amazing.

The last four pictures are skirts we have at the boutique. We took our own street style shots in Fullerton, and I think we weighed in considerably. Although, we still see people walking aground in pajama bottoms and unkept hair, we’re at least trying our best to set fashionable standards.

Look for long skirts with cascading ruffles in denim, plaid and chiffon. Pair with a fitted T-shirt for an eclectic look.

A-line skirts are timeless, classic styles. Wear alone for a clean, vintage-inspired look, or pair with a tulle petticoat for a Rockabilly flair.

Pencil skirts never go out of style. Invest in a solid black or dark denim piece to mix and match with blazers and other silhouettes. Look for piping details and all-over printed fabrics like polka dots and novelty prints.

Just because you’re not in Paris doesn’t mean you can’t kick up that certain “je ne sais quoi” you’ve been hiding.

Stay Stylish!


Photo Credit: Getty Images, Savannah Kaefer

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Chain Reaction

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Trend alert!!! Dripping chain bracelets hit the fall runway show of Nina Ricci.

I’ve been seeing a lot of elongated sleeves and oversized arms on clothing this season. Some arm lengths go way beyond the hand appearing the garment is too big, while others are cropped to a three quarter length. I guess anything goes in fashion (What else is new?).  Taking it a step further, Nina Ricci adds gold chain bracelets that drape beautifully over and pass the hand for a dramatic impact.

It’s definitely a new twist on accessories and I’m sure the factories in China are mass producing them as we speak. However, I’m not buying into it. For me, it’s just way too cumbersome! I can’t stand having something in the way of my hands. I am always working, and talking with my hands, so this would just be a hinderance to my everyday way of life. (Imagine snagging everything in sight, and getting yourslef caught in doors and elevators.)

I’m not saying this trend won’t take off; it’s fun and fresh and perfect for performance artists.

But for me, I’m over having my hands in chains.

Happy Monday!

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