“Let’s play Barbies”, was my favorite thing to hear when I was growing up. My BFF and I would spend hours dressing Barbie in all of her outfits and setting up her entire world on my living room floor. And, it never failed, just when we had finished decorating Barbie’s Town House (we saved the best for last), my mom would yell from the kitchen, “OK girls, time to clean up!”
We would beg and plead, “Just 10 more minutes!” And depending on if we weren’t chasing my brothers around and screaming at them for ripping our doll heads off, we might get an extra 10 minutes to dress Barbie up for her camping trip.
(I often wonder if my fashion addiction started as early as three years old when I received my first Barbie?)
During New York’s Fashion Week, Mattel created a larger-than-life Barbie Dream Closet to celebrate the launch of a new advertising campaign called “See What Happens When You Play With Barbie.” The 9,000 square foot closet had a three story shoe rack loaded with pink heels (360 to be exact) and real-life Barbie models. The campaign focuses on Barbie’s fashion credentials and the computer program allows you to design T-shirts and try on Barbie’s iconic wardrobe. The company also plans to start a clothing line that will be revealed on their BarbieWow website.
I have to admit that I will still be playing Barbies, only this time it will be from my iPad and no clean-up necessary.