True Visionaries


ISSON Eyewear 2012 designs are modernistic and hip. The company claims to be intensely inspired by the avant-garde, German, art school Bauhaus. The school was famous for bridging the gap between craftsmen and architects in the name of Modernism. Bauhaus was founded in 1913 and shut down by the Nazis in 1933 because they thought it to be too liberal. ISSON Eyewear keeps the vision alive with its modern and industrial-chic shades. Each pair of glasses is named after a Bauhaus designer (like Ludwig and Gustav) and they decided to throw animals into the advertising campaign for fun. The company jests that each frame has its own character, and just like in the movie Toy Story, they come to life at night. I wonder what character mine would be? Probably the frame that has trouble speaking German and hides her crying eyes because she’s constantly getting her feelings hurt by luxury items that she can’t have. Yeah, that sounds good. Maybe she even locks herself into a dark sunglass case and pouts until another frame talks some sense into her? (Because every scene has got to have a little drama.)

2 thoughts on “True Visionaries

  1. That pug is hilarious!! Especially compared to the oddly straight faced model

    From Brooklyn with love,


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