Stella McCartney carries the torch when it comes to design, and when Adidas hired her as their Creative Director, the competition was over. She has just revealed the uniforms she designed for the official London 2012 Olympic Games Team GB.
“The first place to start on a project like this is to look at the Union flag,” McCartney said in a Team GB press release. “For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way. Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.”
What an honor and privilege to have a design opportunity like this. Way to go Stella! Roadkill Girls give you a perfect 10!