Keep On Truckin’

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When Joey Wolffer (the former Trend Director for Jones Apparel Group) saw a need for bringing amazing designers and one-of-a-kind pieces to the US, she never imagined that she’d be trucking them in. Literally!

Joey took a twenty-foot potato chip truck and refurbished it into a luxury boutique on wheels. She wanted to bring her hand-picked treasures to customers through a unique and personal shopping experience. She figured if the food trucks could do it, then she could do it too with fashion, and hence; the StyleLiner  was born. She is based out of New York in the Meatpacking District but travels all over the US.

Joey is a true visionary and you’ll usually find her behind the wheel. I can’t wait until she comes to California, I think it would be fun to invite her to park in front of my boutique for the day. (Talk about driving your business.)

Steve Jobs would have been proud of her “Think Differently” approach.

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