Kate Spade has just confirmed that she will release a new line of goods called “Saturday”. It’s a more relaxed look with a lower price point. Yay! Now everyone can have that preppy-chic style at a fraction of the cost! Look for bold brights with a fun twist; clothing, accessories, and home goods are all part of the grand scheme.
Kate Spade Saturday is planned to launch in Japan in February 2013 through e-commerce atwww.saturday.jp and a flagship store in Tokyo. The brand is expected to launch exclusively online at www.saturday.com in the United States in Spring 2013.
“Through ongoing research, we saw an opportunity in the market to engage a new customer base – one that aspires to be a part of the Kate Spade New York brand. Kate Spade Saturday is born from the core values of Kate Spade New York, but is realized in a new and exciting way for this younger customer,” says Craig Leavitt, CEO of Kate Spade New York.
