Celebrity stylist Rachel Zoe has teamed up with social gaming company Crowdstar to launch a mobile fashion game. The game will be called Covet Fashion and will allow you to dress avatars with real-world, current-season designs.
The app will be available in early July. Now we can all play dress-up and experiment with different styles and looks. Thanks Rachel Zoe! I needed another social media fashion addiction! (There’s just not enough hours in the day!)
The company has already signed over 60 designers to participate and show their current items. DKNY and Cynthia Rowley are just a few of the awesome labels lined up to game.
The app will also have contests and links to the designers sites for immediate purchase. Great! I’m doomed!