Take as Needed

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Betsey Johnson is so fun and creative!  I had the privilege of meeting her last year at the MAGIC Trade Show and her energy stuck with me for months. (I know I’ve posted this pic before, but you would too!)

As she prepares for the upcoming New York Fashion Week, Dr. Johnson decided to make invitations out of pill bottles. (No letter press or gold-foiled cards for this lady.) She took medicine bottles and filled them with mini-breath mints then added the information about the event on the outside label. Brilliant!

Betsey describes her collection as a “prescription for dressing.” So, it only made sense to create a doctor-ish-inspired invite.  “I have to take credit for the idea,” she said. “I think getting a bottle of pills is just funny.”

Betsey has always been known for her dramatic and over-the-top runway shows. She says that this show will express a different side of her. (Really? What side is that? People don’t change!)

“It’s more of a real fashion show than ever,” the designer explained. “And I was really scared of it being too serious, too simple, too much a fashion show and not fun.”

Dear Betsey,

I don’t think anything you do could ever be simple or boring. Please step out onto your New York balcony, take a deep breath and remind yourself who you are! You’re a world-wide cultural icon and fashion leader. Fun is your middle name and creativity runs through your  veins. I love your prescription bottles, they’re great! I think everyone should have some Betsey pills, then maybe this world would be a better place. Have an awesome, cart-wheel-filled show!

Love,

Julie Rasmussen

PS Take two and call me in the morning!

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