Tess Holliday is her name and changing traditional beauty standards is her game!
I first met Tess last year at the MAGIC Trade Show in Las Vegas. MAGIC stands for Mens Apparel Guild in California, but has grown vastly over the years, so much they’ve moved the show to a bigger venue in Las Vegas and added women’s and kid’s categories. Buyers from all over the world attend this biannual show to purchase the latest and the greatest items for their stores.
Tess had been working closely with Steady Clothing (one of our top vendors) consulting on plus-size styles and appearing in their photo shoots. She was representing them at their booth in Vegas so we started chatting it up. She began a social media movement using the hashtag #EffYourBeautyStandards that took off like wild fire. Her modeling posts gained her internet fame and also landed her on the cover of People Magazine. She created the campaign because she was sick and tired of society telling her what she could and couldn’t wear, so she decided… “Eff that! I’ll wear what I want!”
She was constanlty bullied as a kid about her weight, and when she first tried to break into modeling, she was turned down by the industry. But she never gave up. At size 22 she is the first plus-size model to be signed by a major modeling agency (MILK Modeling Management). Her personality is down to earth and her message is strong and empowering. She calls herself a body positive activist and encourages women to love the skin they’re in!
The first pic is of Tess Holliday
The second pic is Josh Brownfield (owner of Steady Clothing), Julie Rasmussen owner of Roadkill Ranch & Boutique (just me), The Cherry Dollface (another famed internet personality) and Tess Holliday at The Steady Clothing booth during MAGIC.
The third pic is Tess’s cover for People magazine.
The fourth is another gorgeous pic of Tess.
Photo Credit: Joyce Chow CNN, People magazine, Tess Holliday.