My name is Julie Rasmussen and I am addicted to fashion.

I am the buyer for Roadkill Ranch and Boutique in Fullerton, California.

I have always been intrigued with fashion and design. Growing up in Anaheim, California, I was lucky to frequent the Magic Kingdom, where I was constantly inspired by over-the-top fantasy and amazing costumes and designs.

I started collecting Vogue magazines with my best friend April when I was twelve. During the summer months when all of the other kids were riding bikes and running through sprinklers, April and I would spend our days poring over the pages of Vogue. We analyzed every outfit, color combination, make-up technique and hair style there was. At thirteen we were ready to take on the “Fashion World”.

Fast forward to college.

I started my first business in college with my friend Kerry called, “Felicity Creations”. We hand-painted on broken pieces of records and repurposed  them into earrings. We then sold them to local boutiques and major accounts like Nordstrom and Judy’s. We eventually parted our separate ways and I went to work for Nordstrom, where I basically grew up.

I wore many hats at Nordstrom, but my last business card read, “BP Dress and Accessory Buyer- Orange County Region”. After my seven-year itch, I decided it was time to venture out on my own again.

My husband (at the time) had a wholesale business making leather jewelry, so we decided to open a vintage boutique in Orange, California, selling the leather goods along with hand-picked, vintage clothing and accessories for men and women. We opened the first Roadkill store in 1993, and relocated it to Fullerton, California in 1995, where it currently stands today.

The boutique has evolved over the years and is now stocked with new (vintage-inspired) merchandise and one-of-a-kind pieces. We expanded the store in 2009 taking over the 1,000 sq. ft. space next door and created a mecca for Rockabilly and Pin-Up lifestyle clients. We call this expansion “Roadkill Ranch”.

I love fashion, art, music and theater. I’m intrigued with film, and performance artists.

I let my imagination run away with me, I get lost in glitter (easily distracted by shiny objects) and I love unusual design concepts and anything vintage.

My mood can easily be lifted by a good Rolling Stones or Queen song, and I love fresh flowers on my night stand.

My favorite designers are Anna Sui, Marc Jacobs and Karl Lagerfeld.

I believe in miracles and I believe that there is no such thing as coincidence.

Roadkill Ranch & Boutique

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Pinterest  at Roadkillgirl


10 thoughts on “About

  1. Hi, discovered your blog via FB; love its fresh, modern look. Also love that you know the proper use & spelling of “poring.” It’s amazing how many people today don’t.

  2. roadkillgirl says:

    LOL! Thanks for the encouragement Jenny.

  3. Hey Julie, I came across your blog recently and I was wondering if you would like to apply to write for Secrets of a Good Girl’s fashion section. If you are interested please feel free to apply! Looking forward to hearing from you. http://secretsofagoodgirl.com/write/

  4. MeganJeanne says:

    Hi Julie,

    My name’s Megan Crothers. I’m a fashion photographer in Orange County, CA. I found your blog while searching “indie fashion” on the internet and really loved reading about how Roadkill came to life.
    I’m currently working on expanding my portfolio, and would love to shoot some editorial style fashion, free of charge, for you to use on your website, blog, etc. This isn’t a scam, I don’t want anything more than the experience!
    I’d love to collaborate with you on some ideas.
    If you are interested, please take a look at my website.

    Thank you!

    P.S. I tried sending this on the “contact” form from your website but couldn’t seem to get it to go through.

  5. emilya says:

    Hi Julie,
    Great, inspiring site!
    Thanks for visiting my blog. I’m hoping to do more fashion focused posts in the future – if I can find more willing models in my very rural location, that is!

  6. Stan Malkov says:

    Hi Julie,

    I came across the article about you in Riviera magazine and then, found this blog. My company is an agent for overseas buyers and we are looking for domestic , freshy edgy brands which would be good for purchicing. We are here, in OC. It would be nice if we could find any kind of collaboration with you since we are both addicted to fashion 🙂

    You can reach me via this email: realfashionus@gmail.com

    Thank you,
    Stan Malkov

  7. Becky Sue says:

    Great story! Love you Julie & Roadkill.

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