Last year at my friend’s 12-12-12 party, (which was totally awesome and everyone had to bring something from Trader Joes) I ran into a guy named Dean. Dean has been a Fullertonian pretty much his whole life and we started talking. When I mentioned my store Roadkill, we immediately bonded. See, Dean had done a school project back in the late ’90s, where the assignment was to re-create an existing company’s logo, and he picked Roadkill. He began explaining the logo he created for us and I remembered it. We laughed and bonded and he promised he would send me the file for shits and giggles.
I finally received an email yesterday of Dean’s logo. It’s the squirrel with tire marks pictured above. It’s great and hilarious, and at the time we were still mostly all vintage. We didn’t opt to change our existing logo (the first pic) but we gave Dean an A for effort, and so did his teacher.
We’ve had our same logo since the day we started. It was created by our friend Mike Meyers (not the actor, incase you were wondering) and every once in a while we will add a different icon or take out the sun and moon faces, but Roadkill has always been the same; a constantly moving comet. Fast like a race car, solid as a rock and shines night and day. We’re built for speed! (OK, maybe I’ve watched Pixar’s Cars too many times? KA-CHOW!!!)
I’m revisiting all of our company’s looks since the beginning because I’m getting ready to do a portfolio of our 20 year history in business.
And ironically, our featured artist for tomorrow night is “Elika”. He specializes in making monster logos. (The last 3 pics.) I love his work and I’m hoping I’ll be able to commission him for a monster Roadkill logo. That would be cool.
If you’re in the area tomorrow night, stop by Fullerton’s Art Walk, there’s over 30 venues that show new art each month and we will be open until 10pm. Elika will be there in person and his “monster-iffic” exhibit.
Next time you see a logo you like, ask yourself what it means to you? And if it has two C’s on it (Chanel) make sure you buy it and send it to me. That would mean a lot!