Tag Archives: boutique owner

Double Trouble

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Two bags are better than one. It’s true, Fendi, Chanel, Chloe, Mulberry and Louis Vuitton all say so!

The trend of toting two bags at the same time is coming in hard this season. Designers are featuring larger silhouettes like a tote or travel bag as a focal point and then accessorizing with a smaller pouch or clutch. Brilliant! Thanks Fashion Industry! Now all of us fashion addicts can purchase two designer bags at once without feeling guilty and be totally justified.

The first picture is Fendi, a functional and easy look to achieve. Add a tiny novelty bag to the outside of a larger one for a funky look.

The second picture is Chanel. Drape a few cross-body bags over your bodice while carrying your main purse. (It’s all the rage.)

The third picture is Chloe. Just carry two in the same hand (no big deal).

The fourth picture is Mulberry. Cross-body over bodice and tote in hand. (My fave.)

The fifth is Louis Vuitton. Just do it, carry two (everyone’s doing it).

This is one sure way to drive handbag sales up for the season. Pretty soon we’ll see designer shoes hanging off of designer bags. Then we can buy two pair of designer shoes, one to wear on our feet and the other to accessorize our two bags. Woot!

And, if anyone tells you that you have too many handbags or shoes, get rid of that person! You don’t need that kind of negativity in your life! The only extra baggage you need is CHANEL!

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So FLY!

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I’ve had the privilege of working with Jess Stalder (proprietor of FLY Photography) for a couple of years now and it’s been more than rewarding. Jess specializes in senior portraits (high school seniors) and her vision is to offer young women a lifestyle, fashion photo shoot using current trends to represent their personalty. That’s where I come in.

When you work with Jess, be prepared for every tiny detail to be exquisite! She always hosts a pre-party to introduce the idea to new clients and get the girls excited about modeling. When we met over coffee to brainstorm and plan this year’s gala, we decided to go with a gold theme. Jess wanted it to be a red-carpet-like event, so the girls felt like celebrities. And it was!

Each girl came dressed in her favorite LBD (little black dress for those of you who are new to fashion lingo). When they arrived, we applied gold, temporary tattoos and accessorized them with jewelry from Roadkill Ranch & Boutique. Barbara (one of our stylists) and I set up a fabulous table of bling. Gold pieces with big jewels, lots of rhinestones and plenty of glitter were on loan to the FLY Girl celebrities for the night. We gave all of the jewelry fancy names like, “Billion Dollar Baby” and “Diamond Doll” (to name a few), and had a check list of who wore what. We also rolled out a social media contest and had prizes and swag bags to boot.

The party was held at the loft studios of EMP Photography (the coolest place in town). Thanks Joel! And Jess didn’t miss a beat with her attention to detail. From the decorations, to the gold-embossed napkins, to the gold sugar-rimmed mock-tails, it was definitely the soiree of the year!

After they book their photo session, the girls get to come down to Roadkill Ranch & Boutique a few days prior to the shoot to pick out whatever they want to wear. We help stylize them with accessories and handbags (they bring their own shoes). On the day of the shoot, Jess brings in a professional hair and makeup crew to prepare the models for their lifestyle photos. (So much better than a typical, blue cloud backdrop.)

Jess captures the personalties of her clients well as she makes them feel comfortable in their own skin. FLY stands for freeing the lovely you. What a great way to send a young woman off into the world with confidence and self esteem for her next chapter in life. I love working with Jess, I love seeing the models empowered after a shoot, I love anything that has to do with making people feel good about themselves. Thank you Jess for freeing the lovely you; you are a true goddess.

For more information and to book a lifestyle photo shoot with Jess, visit her website at http://www.freethelovelyyou.com.

The first pic is the lovely Jessica Stalder.

The second pic is of the fabulous event napkins Jess had made.

The rest of the pics are of the models donning their Roadkill Ranch & Boutique clothing, accessories and handbags.

From top to bottom: Audrey, Britney, Celeste, Dominique, Emily, Macy, Paige, and Daisy.

PS The green dress was a popular choice.

Photo Credit: Jess Stalder at FLY Photography.

Hair and Makeup by Bree Yi and the Grand Salon in Brea.

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The Rose

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One of my favorite movie lines is from The Devil Wears Prada.  Meryl Streep, who plays Miranda Priestly, the tyrant magazine editor, asks her staff what they’ve come up with for spring. “Well…they’re showing a lot of florals right now, so I was thinking..”

Miranda: “Florals? For spring? Ground breaking.” She replies in her usual, sarcastically-irritated and far-from- amused voice.

It’s just so typical and expected of the fashion world to do flowers in spring and trees and leaves in the fall. However, this season, there’s a new twist with roses for fall. Although it’s not completely groundbreaking, it is a fresh take on the “love” flower.

A single red rose has always been symbolic for expressing deep affection to someone. It’s been used in poems and writings for centuries that pertain to emotions (remember Bette Midler’s song The Rose?).  And a multitude of roses? Well…that’s just pure bliss!

The first pic is from the Alexander McQueen runway show. The collection is full of heavy fabrics emblazoned with roses. Designer Sarah Burton calls this collection The Spirt of the Rose. She describes it as, “A flower that begins with a tight bud that opens into a lush bloom and then eventually collapses back onto itself in gorgeous decay.”

The second pic is of Roadkill Girl Sydney Beaver in our House of Fame dress, Jeffrey Campbell glittered Mary Jane shoes and our rose stud earrings. We surrounded her with all of our rose hair clips for a dramatic statement.

The rest of the pics (including the rose-encrusted sunglasses) are from the Dolce and Gabbana runway show.

Look for heavier weighted fabrics like wool, faux-fur, velvet and paper-thin leather parading the rose. Add sheer overlays and lace layering pieces for ultra-feminine style.

And just because it’s not spring, doesn’t mean you can’t express yourself in a deeply emotional and purely fashionable way by wearing a rose (or twelve).

I’ve attached Bette Midler’s beautiful ballad, The Rose, for your listening pleasure. (Duet with Wynonna Judd.)

Photo Credit: Getty Images, Infinitas, Roadkill Ranch, Savannah Kaefer

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Fiorucci Forever

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Elio Fiorucci, the creative genius behind the Fiorucci fashion label and retail stores, died on Monday in Milan at the age of 80.

Fiorucci was the “IT” boutique that changed the way of retail for life. It was wild and crazy, full of flamboyant and provocative merchandise and zany sales people. It eventually became known as the daytime version of Studio 54.

The first time I encountered the Fiorucci experience was in 1980 with my best friend from childhood April. We had stumbled across the theater turned boutique while exploring uncharted shopping territory in Beverly Hills. Compared to the snooty, white glove shops on Rodeo Drive which offered no hope for any babysitting money purchases, Fiorucci was a dream come true for two teenage girls in search of a fix for their culture lust.

The  Beverly Theater had been transformed into a hip, avant-garde boutique bursting with loud colors, live DJ  music, and bigger-than-life displays. We had never seen anything like it in our thirteen years on this planet (and we thought we knew all things cool, after all, we were Camp Beverly Hills cultists and read Interview Magazine).  We were completely drawn into the over-the-top fantasy life of Elio Fiorucci. The brand’s logo was two angels wearing sunglasses, so we immediately coined them as ourselves. (I didn’t say we were mature.) The magic of the theater alone was enough to keep us mesmerized, but we were completely transfixed by the life-size, neon light of the two angels. Up until then, we had only been accustomed to the mundane shopping at ClothesLine (before it became ClothesTime) and the Orange Mall, so this was more than thrilling.

The store was full of leopard and animal prints, Day-Glo clothing, gold cowboy boots, books, and lots of plastic and vinyl items. They had a quirky “adult” section full of humorous little things like miniature wind-up body parts and small phallic symbols packaged in pretty boxes. (We wound up all of the little toys for shits and giggles.)

Elio had brought new blood to the shopping scene. He was the first retailer to hire a team of scouts who traveled the globe searching for new designers, new artists and new trends. Fiorucci was a haven for Pop Culture enthusiasts and icons as well as a breeding ground for upcoming talent. It’s where Betsey Johnson and Anna Sui launched some of their first designs, Keith Haring and Kenny Scharf were artists in residence, Marc Jacobs said the store inspired him to become a designer, and Andy Warhol was known to frequent the shop.

Elio Fiorucci also invented the first stretch-denim jean known as The Safety Jean. By mixing Lycra into the denim he created one of fashion’s best staples. His ads were edgy and slightly naughty, leaving something to the imagination.

That day we decided to spend our hard-earned baby sitting money on matching handbags. The plastic-coated clutches were emblazoned with the iconic angel logo. We also purchased Fiorucci pins and matching heart-shaped sunglasses. (I hate to break it to you, but heart-shaped sunglasses are not a new thing.) Unfortunately, I don’t have my original pair, I literally wore them out. Ironically, Roadkill Ranch & Boutique carries them. (Inspiration delved deep.)

After our rich, cultural experience, we walked proudly down the street and had lunch at The Brown Derby (when the restaurant was still shaped like a hat). We thought we were so grown up and cool until we got reprimanded for making noisy slurping sounds with our straws inside the restaurant, but that’s another story.

R.I.P. Elio Fiorucci! I will always love you and Fiorucci forever!

The first pic is of Elio Fiorucci

The second and third pics are of their ad campaigns for the store and for Safety Jeans.

The fourth pic is of the neon masterpiece I took with my little Kodak camera and real film.

The fifth pic is of the inside of the store. It’s the only pic I could find on the internet. I regret not taking more interior shots since the store is no longer there.

The sixth  pic is of April and I in front of The Brown Derby donning our new handbags and sunglasses. I remember just as this pic was being taken, someone drove by and yelled, “Tourists!” April was ready to spout off. (How dare they call us tourists!)

The last pic I took today of my coveted clutch. I know it’s seen better days, but I still cherish it.

Photo credit: Controradio.com, Fiorucci, Julie Rasmussen.

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Smoky Eyes

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Here’s my “Freaky Friday Fashion” pic of the week, cigarette couture.

I don’t even know where to begin with this one. Maybe he thought if he glued some half-smoked cigarettes to his glasses, people wouldn’t be afraid to bum a smoke from him?

Or, maybe he’s trying to start a new trend? The human ashtray trend.

I bet he stinks, there’s no “butts” about it!

T.G.I.F.

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Fly High

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When Jess from FLY Photography approached me for a collaboration, I had no idea the amount of talent I was dealing with. I had been approached 9 times that month by people who wanted to do creative projects, but none of them really had a game plan and most were more interested in benefiting their name instead of “teaming” up. I was starting to get frustrated until Heidi (our store manger) said, “Julie, you don’t owe anyone anything! Stay focused on what you do best and you’ll know when the right person comes along.” A day later I met Jess.

Her specialty is senior portraits, so her idea was for Roadkill Ranch & Boutique to outfit 25 girls for their senior pictures. They would come in a few days prior to the shoot for a fitting and the actual indie shoot would be done in one day around the boutique grounds.

The pictures are amazing and each girl had a blast going through the boutique and choosing items. With the help of our on-site stylists Heidi and Barbara,  each model was magazine ready! We made some new friends and helped empower some young women along the way. The girls brought their own shoes, but all of the clothing, handbags, hats, and jewelry is from the store.

Jess provided me with some great fashion shots to use for promoting the store as well as a phone app. Yep, you heard me right, a PHONE APP! Click here from mobile device to download Fly Photography for Roadkill Ranch I was already blown away at her organization of 25 girls, the quality of the shots, and now a phone app! And, just when I thought she couldn’t get any cooler, she sends over this Roadkill Ranch & Boutique look book that she created! Click here to check it out Look Book.

I’m so glad I met Jess. She is ultra-awesome! Seriously, and just when I was coming down from the “Look Book” high, she delivered a FLY tote full of custom made thank you cards and a disc with some additional pictures of the inside of my store.

Thank you Jess!  And thank you FLY Girls for an amazingly, successful collaboration! We will definitely be “teaming” up again! If you are looking for a creative way to express yourself please contact Jess. She will take care of you and make sure your senior pictures represent your first big step into a new and exciting world. After all, FLY stands for “Free the Lovely You.”

FLY

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Lovely Bones

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I’ve been seeing an influx of dinosaur bones and other skeletal images in the fashion industry lately. The first thing to catch my eye last year was this gold dinosaur necklace by Tatty Devine. I thought it was amazing! Then I brought in a few “bone” images on T-shirts and tanks and the customers really dug them. (Pun intended, but I’m also still half asleep, so have a little mercy on me.) The flamingo pic is a post we did on Instagram a few weeks ago from the boutique.

Anyway, Louis Vuitton just released this dinosaur sketch of what their windows will look like for fall. Woot! I’m so excited because we have more Jurassic-inspired items on order for Roadkill Ranch and, our featured artist for October (Matt Brady) makes handmade jewelry from the bones of (real) tiny animals. It’s creepy-cool! But we love it!

Join us on Instagram under Roadkill_ranch or Facebook under Roadkill Ranch for more pics and up-to-the-minute style and event info.

Have a great week and keep those bones strong!

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Candy Coated

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As a boutique owner, my team and I are always trying to think of creative ways to promote the products through visual merchandising. We spend a lot of time brainstorming, making props and displaying the merchandise for our customers. So, you can imagine how far my jaw dropped  when I saw these photos from the Harbour City Mall in Hong Kong.

The amount of love that went into this exhibit is truly phenomenal, and all to promote their 3rd annual chocolate trail. During the month of Feb. they set up over 20 stands throughout the mall featuring  gourmet chocolatiers from around the world, including: Mio Miko from Belgium and  Venchi from Italy.

I’m impressed with the integrity of the show and I wish I could visit Hong Kong just to see this in person. Although the props are not edible, they certainly do the trick; I’m already craving chocolate!

Have a sweet week!

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