Tag Archives: Julie Rasmussen

Hey Cupcake!

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Hey Cupcake,

Did you miss me?

I missed you.

I just got back from a buy trip in Las Vegas and I’m so excited about all of the fabulous fall merchandise that’s slated to hit Roadkill Ranch & Boutique over the next month. From gorgeous holiday dresses, to glow-in-the-dark leggings, to western boots, I’m confident our eclectic mix will be more than stellar.

Aside from my crazy-busy daily routine (and distractions) of store stuff, web stuff, phone stuff, and boy stuff, I love to break for photo shoots. Wait! Did I say boy stuff? I meant business stuff.

It all started a few days ago when we received a splendid new dress from Heart of Haute. The beautiful design engraved with rich color combinations of lavenders and mints and etched with gold, took our breath away as we all fell into a swoon. (Just kidding, we all didn’t fall into a swoon, but it sounded really romantic.) As we were admiring our fancy frock, one of the girls said it resembled a cake. Our creative juices began to flow, and the rest is history. We ended up at Hapa Cupcakes in Fullerton the next morning for a photo shoot.

Hapa Cupcakes is the cutest, little cupcakery in town, and the owners are really sweet (pun intended). They were also featured on Cake Wars last June and won 3rd place, so they’re kind of a big deal. Luckily, we know a gal who knows a gal who knows another gal, and we were able to set up a shoot along with a custom-colored cupcake to match the dress.

Isn’t it amazing how one pretty dress can offer so much delicious energy? I hope you enjoy our mid-week blurb on dresses and desserts. So, the next time you get overwhelmed with “stuff”, just take a little sugar break (Did I mention all of their cupcakes are alcohol-infused?). Then, visit  Roadkill Ranch & Boutique to see more of our creative curation.

Stay Stylish,

Jules

 

Before Sugar 

After Sugar  

Photo Credit: Savannah Kaefer

 

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Dapper Day

 

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Do you like dressing up? Do you like Disneyland? If you said yes to both of these questions, then  consider heading over to the “Magic Kingdom” this weekend for Dapper Day.

Dapper Day is a celebration of stepping out in style. This bi-annual event at Disneyland invites all who dare to be fashionable with a high emphasis on vintage styling. Although retro outfits are not required, all styles and designs are welcomed as long as you have the mentality of wearing your “Sunday Best”.

Roadkill Ranch has become a precursor to the events, and Rockabilly and Pinup aficionados frequent the shop during this time. It’s so great to see  well dressed ladies and gentleman stopping by for a quick style fix.

A vendor called me the other day to tell me about a best T-shirt seller that reads: “Proud Supporter of Sweatpants and Messy Hair.”   I had to politely decline. I just don’t think Roadkill customers would appreciate it. (That’s for another store and another park.) They might have better luck selling me something that says, “Always dress to kill.”

The first two pictures are outfits from Roadkill Ranch, modeled by Marlena Khamrov.

The last three are from last year’s Dapper Day.

Stay Stylish!

Jules

Photo Credit: Adam Petrasek, Wing Shum, OC Register, LA Times, DapperDay.com

 

 

 

 

 

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roadkillranch.com

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For years people have been asking if Roadkill Ranch had a website. And for years, I’ve made several failed attempts to launch an online store. It’s not that I didn’t give it my all, it’s just there were always plenty of roadblocks involving inventory systems and storage space.  But now, after rectifying tech stuff and having an amazing support system, we finally did it.

If it wasn’t for the encouragement of my family and friends, my sister-in-law Rikki (who is a badass physics major, speaks fluent tech, and can single-handedly rewire the electrical in the entire store) and my incredible team, this would not be here.

With the help of my uber-cool photographer friends, Savannah Kaefer, Adam Petrasek, Wing, Brad Bethel, Aaron Son, Patrick Fran, and Damion Lloyd, there’s plenty of fun pictures added daily.

The site itself (not the merchandise) is slightly boring, we didn’t have much of a choice when it came to looks since the hosting company’s (Lightspeed)  main focus is on the robust inventory and business needs. They keep promising us a full integration with lots of bells and whistles, so this is just the beginning stage.

I know, I know, “Welcome to the year 2000.” Trust me, I’ve had my fair share of teasing between my brothers and tech friends. But hey, I’ve been busy building a brick-and-mortar for the past 23 years, give me a break. Plus, it’s better late than never.

I hope you’ll check out http://www.roadkillranch.com and share with a friend or two.

Stay Stylish!

Jules

 

Photo Credit: Adam Petrasek, Wing, Savannah Kaefer

 

 

 

 

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Dressember

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“Dressember is a collaborative movement leveraging fashion and creativity to restore dignity to all women.”

When I first heard about the movement to raise awareness about human trafficking through dresses, I was immediately interested. One of our customers who was in full pledge mode inspired me to get involved. I began researching, and realized Blythe Hill, the founder of this movement, was much like me. Our talents both lie in creative fields and the fashion industry, which some may view as unimportant.

Blythe says,”When I started hearing about trafficking, I felt an urgency to do something, and so naturally, I looked at my skill set for a way to engage. The problem was my interests and talents didn’t seem to line up with making a difference. I’m not a social worker, I’m not a lawyer, I’m not a psychologist. I’m not a cop. I’m someone who’s interested in fashion, trend analysis, wordplay, and blogging. My interests felt shallow in the grand scheme of things. I remember feeling powerless, and thinking, ‘There’s nothing I can do.’

I was in college, and felt stifled by the lack of time for creativity, so I decided to create a personal style challenge. I came up with the idea of wearing a dress every day for a month. When I realized the next full month was December, the name “Dressember” came to me and, since I love wordplay, the deal was sealed. So I did it; I wore a dress every day for a month. And I never planned to do it again.

The next year, a handful of girlfriends wanted to do it with me. So I did it again. And then the next year, my girlfriends’ girlfriends wanted to join in. So, when women I didn’t even know were participating in it, I realized this was a good idea.

And then I started to dream bigger. I thought, “maybe I can use Dressember to raise some money for anti-trafficking.” So, in its fifth year, 2013, I aligned Dressember with International Justice Mission and decided, “we’re gonna go big– we’re gonna try to raise $25K,” which felt like a huge, scary goal. When we hit my huge, scary goal– on the third day of our campaign– I realized what had started as a few girls in Orange County wearing dresses for fun had become a community of over 1,200 women in 32 countries who collectively raised over $165,000!”

I love how she used her God-given talents of creativity to make a difference, and I’ll always be empowered by this. Last year we posted a different dress each day from the store (Roadkill Ranch & Boutique) in an effort to raise awareness and directed a lot of people to their site. This year we’ve vowed to do the same.

We haven’t set up our own campaign bank, but since all of the money goes to the same coffer, we are encouraging everyone to go to http://www.dressember.org to get involved or to make a donation.

“THE HEART OF DRESSEMBER IS FREEDOM– THAT EVERY WOMAN HAS THE RIGHT TO LIVE A VIBRANT AND AUTONOMOUS LIFE.”

The 1st pic is founder Blythe Hill.

The 2nd pic is Marlena Khramov modeling Roadkill Ranch.

The 3rd and 4th pics are of Sydney Beaver modeling Roadkill Ranch.

Photo Credit: Dressember.org and Savannah Kaefer

 

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My Cup Runneth Over

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OK! All of this red cup controversy over Starbucks choice to take a minimalist approach to their holiday cup design is just ridiculous! (Yes, I’m taking the bait!) Being a small business owner who spends a lot of time on attention to detail and planning designs, this story makes my blood percolate.

First of all, Starbucks doesn’t owe anyone anything when it comes to design. They have a topless, crown-wearing, mythical mermaid as their standard logo. Why on earth would anyone expect them to choose one religion or celebration as a seasonal logo? They can do whatever the hell they want! Geeze! A spokesperson for the company said, “Our core value as a company is to create a culture of belonging, inclusion, and diversity. This year’s design is another way we are inviting our customers to create their own stories on our cups.” Why can’t people just take that for what it is? The design meeting probably went something like this:

Anyone have any ideas for this year’s cup design?

How about a snowman?

Been there done that.

How about a reindeer?

Been there done that.

How about snowflakes?

Been there done that.

How about we let people create their own design? We’ll leave a blank space and It will foster the imaginations of all.

Brilliant!

Or, maybe since the “red cup” by Solo has been trending for the past five years and manufacturers have been producing its image on everything from party lights, to candles, to socks, Starbucks thought they better jump on the band wagon with their red cup statement?

This all started because a guy named Joshua Feuerstein who claims to be a Christian pastor, made a video accusing Starbucks of hating Jesus. He stood in front of one of their shops with his video camera, bragging how he told the barista his name was “Merry Christmas” and tricked her into writing  Merry Christmas on the cup. He challenged everyone to take selfies and start a hostile movement in the name of Jesus. Then he accused them of not supporting the second amendment and whipped out his gun in plain sight.

Hey Joshua! Doesn’t the bible say, “Do not judge?” Have you asked Starbucks if they hate Jesus? What if they don’t? I think Jesus would appreciate it if you asked them first instead of accusing. Also, why do you want to start a combative social media movement against a coffee company? Is that what Christmas is all about for you? And showing your gun in the parking lot makes you kind of (a lot) creepy. Do you have a license for that? Also, Josh (Can I call you Josh?), your actions don’t make me want to go to church. I’m just sayin’.

And let’s not forget Donald Trump’s idea of boycotting Starbucks. Wow! Just wow! Ummm…there is a Starbucks inside Trump Towers. End of subject.

So what’s really going on here? It’s all Taylor Swift’s fault! (Yes, I have the unique ability to turn any subject into a conspiracy theory.) Taylor Swift coined the phrase “Starbucks Lovers” in her hit song “Blank Space”. Isn’t it funny how the cup this year has a “blank space”? Isn’t it funny how the hashtag #starbuckslover is used over 60k times on instagram? Isn’t it funny how her 1989 album outsold both of her last two albums in 19 weeks? And wouldn’t someone who is well aware of copyright infringement laws know better than to use the Starbucks name in a song unless they had pre-arranged it? What if this is all a preconceived, money-making scheme between two power houses, designed to fool us all? OK, there’s some food for thought. You’re welcome.

I’ll be back to focusing on fashion tomorrow. This was just brewing. I’ve attached Taylor Swift’s maniacal relationship video for your viewing pleasure. On a fashion note, her outfits are on point and Roadkill Ranch carries the red cup socks pictured above.

Cheers!

Blank Space

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Fringe Benefits

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Fringe! Get it while it’s hot!

Last season we began to see fringe flying off clothing and handbags; some fashion industry experts predicted it would be a quickly fading trend. However, when designers like Chloe and Valentino strutted the tousled tassels on their runways, it was a sure sign of solidification.

The look is strong for fall and will be moving into spring 2016 as well.

The first picture is a beautiful, cognac leather Chloé bag. Yes, I lost sleep over this beauty. Damn!!! I want it now!!!

The next three bags are what we carry at Roadkill Ranch & Boutique.

The last picture is Valentino.

Look for fun colors and lots of ostentatious displays of fringe. And if a designer bag is too much of a commitment, go for something more affordable from Roadkill. The benefit? You’ll be representing the trend and still be able to pay your rent.

Stay Stylish,

Jules

Photo Credit: Getty Images & Savannah Kaefer

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Strong Ties

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Trend alert!!! Gigantic,’70s inspired ties for women (and men) loom on the horizon.

I’ve recently spotted a few fearless ties in some of our accessory vendor’s collections, but when Gucci plastered the look on their runway show for spring 2016, well… need I say more?

Look for bright-colored ties with fun prints and huge icons. Pair with jeans and a collared T-shirt for a casual look, or suit up all the way for spunky, fierce style.

When we first opened Roadkill, the store was primarily vintage. I spent a good deal of my time searching through old clothes and accessories for the perfectly-curated mix. I’ve always had a penchant for ties, and would collect them on my buy trips. We sold a few at the store, but the unique ones I kept for myself, and ended up with a pretty eclectic assortment. Then one day, I was inspired (deceived) by a de-clutter article and went crazy. Yep, you guessed it, out went the ties (and some really cool shoes and handbags too). I’ve been sad for years over this temporary act of insanity. (Trust me, my therapist needs therapy after dealing with me.)

You know the old saying, “If you love something set it free, if it comes back it’s yours, if it doesn’t it never was.”? Or is it, “If you love someone…”?  Whatever.  When it comes to awesome ties (or other rare finds), DO NOT SET THEM FREE IF YOU LOVE THEM!!! My little beauties have probably been repurposed into makeup bags or fanny packs by now. (I’m crying paisley tears!!!)  Hopefully, a special one will find it’s way back to me so I can represent the trend without forfeiting my rent for a designer version.

Dare to be big and bold for spring, keep your ties strong, and never let them go.

Stay Stylish,

Jules

Photo Credit: Getty Images

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Mad for Plaid

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Copyright © 2013 infinitas. Article Photo for Denim Jeans Observer www.denimjeansobserver.com All brands, product names, corresponding products, supplementary materials, graphic or photographic images, licenses, registered trademarks, trademarks and service marks are the property of their respective owners.

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I love everything about fall, the cooler weather, the warmer clothes, the hot drinks, the cozy fireplaces, the mountain getaways, pumpkin spice everything (OK maybe that’s getting old), but you get the idea, and plaid! Just as the seasons change, so do our wardrobes, and plaid is always a traditional staple. I’m not saying you can’t wear plaid during the other months, there are tons of cute gingham and light-colored combos available, but those big buffalo plaids and classic tartans just scream fall!

After viewing  some of the runway shows, I was glad to see the checkered styles with new twists. Look for high-low cuts and flounce detailing on blouses and jackets. Pair your traditional tartans with heavy studded jewelry and thick chains for a punkish vibe, or wear an all-over coat dress with short boots for a cool, indie look.

We think men look sexy in plaid too (that’s why Roadkill Ranch is the number one Pendleton distributor in Orange County)! Wear your Pendleton alone or layer with a white T-shirt for a dapper look.

The first picture is from the Chanel runway show.

The second picture is from the Tommy Hilfiger collection.

The third picture is M Missoni’s ad campaign.

The fourth picture is Sydney Beaver modeling for Roadkill Ranch & Boutique. We think our photo shoot is better than Missoni. (We’re not biased or anything.)

The last two pictures are of our stylish man friends (Matt Brady and Joshua Titus), modeling Pendleton shirts for Roadkill Ranch & Boutique.

So grab a good book, a good cup O’Joe and get cozy somewhere (in your plaid of course). Because fashion is a feeling, and you deserve to feel fab!

PS Take quick advantage of  this weather, tomorrow may be 80 degrees again (blogging from a cute leopard chair in Fullerton, California).

Photo Credit: Getty Images, Savannah Kaefer, Julie Rasmussen, Tommy Hilfiger, M Missoni

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His Soles

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If you think you’re the only one that has a shoe fetish, meet my friend Brent Adams.

This guy is always dressed to the nines with the most fashionable soles to boot. It’s such a breath of fresh air to be around  fashion conscious men. I almost forgot they existed. Up until a few years ago (I finally flew away), I was constantly surrounded by wannabe gang members whose wardrobes consisted of Vans tennis shoes with tube socks, and smelly, baggy jean shorts worn below the waist so low their underwear showed. The look was usually paired with some sort of message T-shirt relating to guns, politics, or how you’d better get your life right or else you’re going to hell. Geeze! I thought I was already in hell. Oops! Did I say that out loud? Sorry, I digress.

Anyway, yes, sharp dressed men (with class) do exist in Fullerton. And they’re all on the Day of Music board of directors (with the exception of Wade and James from Lux, but that’s another blog).

Brent’s shoe collection takes the cake. Every time I see this guy he has a different pair of shoes on. And they are designer!  I’ve always admired his shoe choices, but one day the iconic (and coveted) red and green stripe he was donning hit me like a ton of bricks. “OMG!!! Are those Gucci?” I exclaimed.

“Yes.”  He replied nonchalantly as he swiftly disappeared through the front door of my shop.

Later that evening a bunch of us met at the local wine bar Vino Nostra (for vino and venting), and I decided to delve a little more into Brent’s shoe addiction (I mean hear more about his fabulous designer collection).

He admitted to owning over…hmmm…I better not divulge. He might be the type of guy who hides packages in the trunk of  his car (Alfa Romeo BTW, it’s obvious he likes Italian made) and sneaks them in when his wife isn’t there? I’m seeing her this weekend, so I better not stir anything up.

Let’s just say, including  tennis shoes, flip flops, and driving moccasins, the count is close to… shoot, I just can’t do it!  For now, we’ll just applaud his fierce style and his impeccable taste in shoes and be thankful we can all get a glimpse of a gentlemen who knows that dressing well is a form of good manners.

Remember to walk the walk (in great shoes of course)!

Photo Credit: Brent Adams

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True Colors

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This year I’ve had the privilege of serving on the board of directors for The Day of Music Fullerton, a  city-wide musical celebration in conjunction with Fête de la Musique. It was a fun time and I really enjoyed serving the community, making new friends, and creating bonds that will last a lifetime.

As most of you know, Leo Fender (inventor of the Fender guitar) lived and worked in Fullerton for the majority of his life. His widow Phyllis Fender is still an integral part of Fullerton’s culture and is active in the community. Not only is she a docent at The Fullerton Museum for the Leo Fender Gallery, she was also our “Queen of the Day” on June 21st (the official Day of Music). And, yours truly had the honor of crowning her.

Fast forward a few weeks. I was getting a much needed mani-pedi when Phyllis Fender walked into the salon. We hugged, chatted about how wonderful Day of Music was, and discussed nail colors. (She was going for a French manicure and I was in a black and blue mood.) She began sharing with me about her latest hobby. “I’m really enjoying adult coloring books.” She said. “And when I say adult, I don’t mean nasty.”

She went on to tell me how adult coloring books are the latest rage and she finds peace and tranquility in coloring. The whole time I was thinking what a sweet little lady, as I envisioned her at home with her crayons. I didn’t think too much of it until the very next day when I had buying appointments with my book publishers. And guess what? Adult coloring books are the latest craze! Every publisher was pushing them and showing recent write-ups from The Wall Street Journal to local publications on how coloring reduces stress and promotes well being. Since I was already in-the-know (thanks to my Fender muse), I bought a few for Roadkill Ranch & Boutique.

The coloring books hit the store last month greeted with positive responses. I should have posted this story weeks ago, but you know how life gets in the way? Days turn into weeks, how quick they pass (I think that’s a song). Anyway, good thing I have people in my life who keep me accountable. My friend Brent (who also serves on the board of directors for the Day of Music Fullerton) keeps me in check on my blogging. And since he rode my ass to start writing again, I’m dedicating tomorrow’s blog to his “Diva-licious” shoe collection. So stay tuned!

The first photo is Phyllis Fender being crowned on June 21st during the Day of Music Fullerton.

The second photo is our lovely “Queen of the Day” Phyllis Fender.

The last two photos are the adult coloring books available at Roadkill Ranch & Boutique.

Photo credit: Joel Maus Studio EMP and Julie Rasmussen.

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